LEADER 01021nam a2200253 i 4500
001 991001519339707536
008 070306s2006    enka     b    001 0 eng d
020   $a0750667494
035   $ab13384880-39ule_inst
040   $aSet. Economia$bita
082 04$a658.827$221
100 1 $aDe Chernatony, Leslie$0623393
245 10$aFrom brand vision to brand evaluation :$bthe strategic process of growing and strengthening brands /$cLeslie De Chernatony
250   $a2. ed
260   $aOxford :$bButterworth-Heinemann,$c2006
300   $axviii, 318 p., ;$c24 cm
504   $aInclude riferimenti bibliografici e indice
650  4$aMarchi di fabbrica e di commercio
907   $a.b13384880$b15-01-19$c07-03-06
912   $a991001519339707536
945   $aLE025 ECO 658.8 DEC01.02$g1$i2025000130067$lle025$nCatalogato 2019$op$pE36.44$q-$rl$s-  $t0$u3$v0$w3$x0$y.i14226820$z26-04-06
996   $aFrom brand vision to brand evaluation$91090183
997   $aUNISALENTO
998   $ale025$b07-03-06$cm$da  $e-$feng$genk$h0$i0