LEADER 01238nam a2200301 i 4500
001 991001500099707536
008 100528s2011    nyua     b    001 0 eng  
020   $a9780765627186
035   $ab14024329-39ule_inst
040   $aSet. Economia - SAGA$bita
082 00$a362.196398
245 00$aLeveraging consumer psychology for effective health communications :$bthe obesity challenge /$cedited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
260   $aArmonk, N.Y. :$bSharpe,$c2011
300   $axiv, 406 p. :$bill. ;$c24 cm
504   $aIncludes bibliographical references and index
650  0$aObesity$xPrevention
650  0$aCommunication in medicine
650 22$aConsumer Advocacy$xpsychology
650 22$aSocial Marketing
700 1 $aBatra, Rajeev
700 1 $aKeller, Punam Anand
700 1 $aStrecher, Victor J
907   $a.b14024329$b28-01-14$c22-11-11
912   $a991001500099707536
945   $aLE025 ECO 362 BAT01.01 (deposito)$g1$i2025000246829$lle025$nProf. Guido$o-$pE49.00$q-$rl$s-  $t0$u1$v26$w1$x0$y.i15364793$z13-01-12
996   $aLeveraging consumer psychology for effective health communications$9243477
997   $aUNISALENTO
998   $ale025$b22-11-11$cm$da  $e-$feng$gnyu$h0$i0