LEADER 00929nam a2200265 i 4500 001 991001488309707536 005 20020502194624.0 008 940113s1987 ||| ||| | ita 020 $a8806598694 035 $ab11520073-39ule_inst 035 $aPRUMB62009$9ExL 040 $aDip. di SSSC - Didattica$bita 100 1 $aAccetto, Torquato$0139771 245 10$aRime amorose /$cTorquato Accetto ; a cura di Salvatore S. Nigro 260 $aTorino :$bEinaudi,$c1987 300 $axxvii, 169 p. ;$c20 cm. 490 0 $aCollezione di poesia [Einaudi] ;$v196 610 14$aAccetto, Torquato 700 1 $aNigro, Salvatore Silvano 907 $a.b11520073$b01-03-17$c01-07-02 912 $a991001488309707536 945 $aLE021 DI5E37$g1$iLE021N-10110$lle021$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i11715613$z01-07-02 996 $aRime amorose$9231707 997 $aUNISALENTO 998 $ale021$b01-01-94$cm$da $e-$feng$gxx $h0$i1 LEADER 04216nam 22005775 450 001 9910350322703321 005 20251113185403.0 010 $a9789811393181 010 $a9811393184 024 7 $a10.1007/978-981-13-9318-1 035 $a(CKB)4100000009451839 035 $a(DE-He213)978-981-13-9318-1 035 $a(MiAaPQ)EBC5896945 035 $a(Perlego)3485679 035 $a(EXLCZ)994100000009451839 100 $a20190914d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aChina Branding $eCases from Zhejiang /$fedited by Martin J. Liu, Jun Luo 205 $a1st ed. 2019. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (XV, 154 p. 42 illus., 29 illus. in color.) 311 08$a9789811393174 311 08$a9811393176 327 $aCase 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the ?ZhejiangMade? Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida?s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building. 330 $aThis book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the ?ZhejiangMade? brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process. Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the ?Zhejiang Provincial Branding Academy?, a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China. Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research,International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research. . 606 $aAsia$xEconomic conditions 606 $aBranding (Marketing) 606 $aConsumer behavior 606 $aAsian Economics 606 $aBranding 606 $aConsumer Behavior 615 0$aAsia$xEconomic conditions. 615 0$aBranding (Marketing). 615 0$aConsumer behavior. 615 14$aAsian Economics. 615 24$aBranding. 615 24$aConsumer Behavior. 676 $a330.0095 702 $aLiu$b Martin J$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aLuo$b Jun$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910350322703321 996 $aChina Branding$91939029 997 $aUNINA