LEADER 01046nam a2200265 i 4500
001 991001463789707536
008 060203s2005    njua     b    001 0 eng  
020   $a0131428950
035   $ab13376494-39ule_inst
040   $aSet. Economia$bita
082 00$a658.812
100 1 $aGupta, Sunil$0784885
245 10$aManaging customers as investments :$bthe strategic value of customers in the long run /$cSunil Gupta, Donald R. Lehmann
260   $aUpper Saddle River, NJ :$bWharton School,$cc2005
300   $axvii, 205 p. :$bill. ;$c24 cm
540   $aInclude riferimenti bibliografici e indice  
650  4$aMarketing relazionale
650  0$aManagement
700 1 $aLehmann, Donald R
907   $a.b13376494$b04-02-19$c03-02-06
912   $a991001463789707536
945   $aLE025 ECO 658.8 GUP01.01$g1$i2025000130777$lle025$nCatalogato 2019$op$pE32.38$q-$rl$s-  $t0$u2$v0$w2$x0$y.i14213898$z30-03-06
996   $aManaging customers as investments$91746942
997   $aUNISALENTO
998   $ale025$b03-02-06$cm$da  $e-$feng$gnju$h0$i0