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200 04$aThe maturing marketplace $ebuying habits of baby boomers and their parents /$fGeorge P. Moschis ... [et al.]
205   $a1st ed.
210  1$aWestport, Conn. :$cPraeger,$d2000.
210  2$aLondon :$cBloomsbury Publishing,$d2024
215   $a1 online resource (310 p.)
300   $aDescription based upon print version of record.
311 08$a9781567203448 
311 08$a1567203442 
320   $aIncludes bibliographical references and index.
327   $aPreliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index
330   $aThis work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
606   $aConsumer behavior$zUnited States
606   $aBaby boom generation$zUnited States$xAttitudes
606   $aMiddle-aged consumers$zUnited States$xAttitudes
606   $aOlder consumers$zUnited States$xAttitudes
606   $aMarket segmentation$zUnited States
615  0$aConsumer behavior
615  0$aBaby boom generation$xAttitudes.
615  0$aMiddle-aged consumers$xAttitudes.
615  0$aOlder consumers$xAttitudes.
615  0$aMarket segmentation
676   $a658.8/34/0844
701   $aMoschis$b George P.$f1944-$0530329
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