LEADER 01029nam a2200265 i 4500 001 991001418089707536 008 090522s2011 ohua b 001 0 eng 020 $a9780538754873 035 $ab14011372-39ule_inst 040 $aSet. Economia - SAGA$bita 100 1 $aMcDaniel, Carl D$0475822 245 10$aIntroduction to marketing /$cCarl McDaniel, Charles W. Lamb, Joseph F. Hair 250 $a11. ed 260 $aMason, Ohio :$bSouth-Western Cengage Learning,$cc2011 300 $axxv, 777 p. :$bcol. ill. ;$c29 cm 504 $aIncludes bibliographical references (p. 740-756) and index 650 0$aMarketing$xManagement 700 1 $aLamb, Charles W. 700 1 $aHair, Joseph F 907 $a.b14011372$b28-01-14$c06-10-11 912 $a991001418089707536 945 $aLE025 ECO 658.8 McD02.01$g1$i2025000244290$lle025$nProf. Guido$o-$pE57.68$q-$rl$s- $t0$u2$v0$w2$x0$y.i15343911$z09-11-11 996 $aIntroduction to marketing$9242315 997 $aUNISALENTO 998 $ale025$b06-10-11$cm$da $e-$feng$gohu$h0$i0