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020   $a9788871924212
035   $ab13988943-39ule_inst
040   $aSet. Economia - SAGA$bita
082 04$a658.8
240 00$aMarketing metrics : 50+ metrics every executive should master$92856448
245 10$aMarketing metrics :$bmisurare e valutare le attivitą di marketing /$cPaul W. Farris ... [et al.] ; edizione italiana a cura di E. Cedrola e G. Covassi
260   $aMilano :$bPearson,$c2008
300   $axviii, 379 p. ;$c24 cm
504   $aContiene bibliografia
650 04$aMarketing$xValutazione
700 1 $aFarris, Paul$eauthor$4http://id.loc.gov/vocabulary/relators/aut$01230366
700 1 $aCedrola, Elena
700 1 $aCovassi, Giovanni
907   $a.b13988943$b08-06-22$c21-06-11
912   $a991001275729707536
945   $aLE025 ECO 658.8 FAR01.01$g1$i2025000242678$lle025$nProf. Rosato$o-$pE40.00$q-$rn$sc  $t16$u4$v1$w4$x0$y.i1530078x$z19-07-11
996   $aMarketing metrics : 50+ metrics every executive should master$92856448
997   $aUNISALENTO
998   $ale025$b21-06-11$cm$da  $e-$fita$git $h0$i0