LEADER 01023nam a2200205 a 4500 001 991001229409707536 008 110525s1850it 000 0 ita d 035 $ab13981468-39ule_inst 040 $aDip.to Studi Giuridici$bita 082 0 $a220 100 1 $aSalzano, Tommaso Michele$d<1807-1890>$0474437 245 10$aElementi di storia antica dalla creazione delle cose sino alla venuta di Gesu Cristo : da servire d'introduzione al corso di storia ecclesiastica / del p. maestro Salzano ... 260 $aNapoli :$bPe' Tipi di Saverio Giordano,$c1850 300 $axvi, 475 ;$c22 cm. 907 $a.b13981468$b25-05-11$c25-05-11 912 $a991001229409707536 945 $aLE027 F/A II R SAL01.04$g1$i2027000308460$lle027$og$pE15.00$q-$rn$s- $t0$u0$v0$w0$x0$y.i15272369$z25-05-11 996 $aElementi di storia antica dalla creazione delle cose sino alla venuta di Gesu Cristo : da servire d'introduzione al corso di storia ecclesiastica$9246413 997 $aUNISALENTO 998 $ale027$b25-05-11$cm$da $e-$fita$git $h0$i0 LEADER 03953nam 2200709 450 001 9910817517203321 005 20230125184148.0 010 $a1-60649-869-X 035 $a(CKB)2550000001331927 035 $a(EBL)1744750 035 $a(SSID)ssj0001375576 035 $a(PQKBManifestationID)11792929 035 $a(PQKBTitleCode)TC0001375576 035 $a(PQKBWorkID)11336851 035 $a(PQKB)11408258 035 $a(OCoLC)885204190 035 $a(CaBNVSL)swl00403666 035 $a(Au-PeEL)EBL1744750 035 $a(CaPaEBR)ebr10899235 035 $a(CaONFJC)MIL629023 035 $a(OCoLC)884548293 035 $a(CaSebORM)9781606498682 035 $a(MiAaPQ)EBC1744750 035 $a(EXLCZ)992550000001331927 100 $a20140804d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEffective advertising strategies for your business /$fCong Li 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (134 p.) 225 1 $aMarketing strategy collection,$x2150-9662 300 $aPart of: 2014 digital library. 311 $a1-60649-868-1 311 $a1-306-97772-X 320 $aIncludes bibliographical references (pages 109-120) and index. 327 $a1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. 330 3 $aAs the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers. 410 0$a2014 digital library. 410 0$aMarketing strategy collection.$x2150-9662 606 $aTarget marketing 606 $aAdvertising 610 $aadvertising strategy 610 $acustomization 610 $aindividualization 610 $apersonalization 610 $astandardization 610 $atargeting 615 0$aTarget marketing. 615 0$aAdvertising. 676 $a658.802 700 $aLi$b Cong.$01634782 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817517203321 996 $aEffective advertising strategies for your business$93975155 997 $aUNINA LEADER 01471nam 2200469 450 001 9910813499903321 005 20231110213252.0 035 $a(CKB)5410000000415863 035 $a(MiAaPQ)EBC7075438 035 $a(Au-PeEL)EBL7075438 035 $a(EXLCZ)995410000000415863 100 $a20230120d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aJavaScript in easy steps $ecreate dynamic web pages /$fMike McGrath 205 $aSixth edition. 210 1$aLondon, England :$cIn Easy Steps Limited,$d[2020] 210 4$dİ2020 215 $a1 online resource (269 pages) 225 1 $aIn Easy Steps 311 $a1-84078-877-1 311 $a1-84078-905-0 330 $aCreate exciting web pages that employ the power of JavaScript to provide functionality. 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