LEADER 01004nam a2200253 i 4500 001 991001190699707536 008 070319s2007 cau 00 eng d 020 $a0787978442 020 $a9780787978440 035 $ab13975171-39ule_inst 040 $aSet. Economia - SAGA$bita 082 04$a791.0698 100 1 $aBernstein, Joanne Scheff$0474861 245 10$aArts marketing insights :$bthe dynamics of building and retaining performing arts audiences /$cJoanne Scheff Bernstein ; foreword by Philip Kotler 260 $aSan Francisco :$bJossey-Bass,$cc2007 300 $axx, 294 p. ;$c24 cm 504 $aBibliografia: p. 267-280 650 04$aSpettacoli$xMarketing 907 $a.b13975171$b28-01-14$c04-05-11 912 $a991001190699707536 945 $aLE025 ECO 791 BER01.01$g1$i2025000241633$lle025$nProf. Guido$o-$pE21.30$q-$rl$s- $t0$u1$v6$w1$x0$y.i1527925x$z08-06-11 996 $aArts marketing insights$9246970 997 $aUNISALENTO 998 $ale025$b04-05-11$cm$da $e-$feng$gcau$h0$i0