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008 050609s2003    enka     b    001 0 eng  
020   $a0195150562
035   $ab13318330-39ule_inst
040   $aSet. Economia$bita
082 00$a658.8342
100 1 $aO'Shaughnessy, John
245 14$aThe marketing power of emotion /$cJohn O'Shaughnessy, Nicholas Jackson O'Shaughnessy
260   $aOxford ;$aNew York :$bOxford University,$cc2003
300   $avi, 274 p.:$bill. ;$c24 cm
504   $aInclude riferimenti bibliografici (p. [247]-260) e indice
650  4$aConsumatori$xComportamento$xAspetti psicologici
650  4$aMarketing$xAspetti psicologici
700 1 $aO'Shaughnessy, Nicholas J$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0621449
907   $a.b13318330$b25-02-19$c09-06-05
912   $a991001086289707536
945   $aLE025 ECO 658.8 OSH01.01$g1$i2025000134522$lle025$nCatalogato 2019$op$pE40.00$q-$rl$s-  $t0$u11$v7$w11$x0$y.i14140974$z26-10-05
996   $aMarketing power of emotion$91746899
997   $aUNISALENTO
998   $ale025$b09-06-05$cm$da  $e-$feng$genk$h4$i0