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008 101028s2010    it       b    000 0 ita d
020   $a9788856824704
035   $ab13956061-39ule_inst
040   $aSet. Economia - SAGA$bita
082 04$a658.827
100 1 $aKapferer, Jean-Noël$0116558
240  0$aLuxury strategy : break the rules of marketing to build luxury brands$91441334
245 10$aLuxury strategy :$bsovvertire le regole del marketing per costruire veri brand di lusso /$cJean-Noël Kapferer, Vincent Bastien ; edizione italiana a cura di Roberta Crespi e Elisabetta Grabar
260   $aMilano :$bAngeli,$cc2010
300   $a372 p. ;$c23 cm
440  3$aLa cultura della comunicazione
504   $aBibliografia: p. 367-372
650 04$aBeni di lusso$xMarketing
700 1 $aBastien, Vincent$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0634177
700 1 $aCrespi, Roberta
700 1 $aGrabar, Elisabetta
907   $a.b13956061$b02-04-14$c21-02-11
912   $a991001071509707536
945   $aLE025 ECO 658.8 KAP01.01$g1$i2025000239425$lle025$nDott.ssa Scorrano$o-$pE39.00$q-$rl$s-  $t0$u11$v4$w11$x0$y.i15240253$z14-03-11
996   $aLuxury strategy : break the rules of marketing to build luxury brands$91441334
997   $aUNISALENTO
998   $ale025$b21-02-11$cm$da  $e-$fita$git $h0$i0