LEADER 03705nam 2200817 a 450 001 9910461527003321 005 20110930123029.0 010 $a1-78268-101-9 010 $a1-283-89295-2 010 $a1-60649-246-2 024 7 $a10.4128/9781606492468 035 $a(CKB)2670000000146915 035 $a(EBL)876623 035 $a(OCoLC)758980820 035 $a(SSID)ssj0000626355 035 $a(PQKBManifestationID)11382987 035 $a(PQKBTitleCode)TC0000626355 035 $a(PQKBWorkID)10646377 035 $a(PQKB)10672172 035 $a(CaBNVSL)gtp00549575 035 $a(MiAaPQ)EBC876623 035 $a(WaSeSS)bw9781606492451 035 $a(Au-PeEL)EBL876623 035 $a(CaPaEBR)ebr10496991 035 $a(CaONFJC)MIL420545 035 $a(EXLCZ)992670000000146915 071 53$a2$bBEP 100 $a20110930d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSupply chain planning and analytics$b[electronic resource] $ethe right product in the right place at the right time /$fGerald Feigin 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012 215 $a1 online resource (176 p.) 225 1 $aSupply and operations management collection,$x2156-8200 300 $aDescription based upon print version of record. 311 $a1-60649-245-4 320 $aIncludes bibliographical references (p. 145-150) and index. 327 $aForeword -- Acknowledgments -- 1. Introduction -- 2. Demand planning -- 3. Sales and operations planning -- 4. Inventory and supply planning -- Afterword -- Notes -- References -- Index. 330 3 $aSupply chain planning is concerned with making decisions about how many goods to procure, make, and deliver before knowing exactly what the demand for products is going to be. These planning decisions are difficult because they must be made with uncertain and dynamic information about future demand, available production capacity, and sources of supply. This book focuses on the three interlinked processes that compose effective supply chain planning: demand planning, sales and operations planning, and inventory and supply planning. If executed well, these planning processes will help a company to achieve its targeted balance between efficiency and responsiveness. If executed poorly, they can be the root cause of any number of supply chain problems. This book describes these processes, how they are interconnected, and the practical challenges of implementing them. It also explains the important ways in which analytical tools and methods can be utilized to make better supply chain planning decisions. 410 0$aSupply and operations management collection,$x2156-8200. 606 $aBusiness logistics 608 $aElectronic books. 610 $asupply chain planning 610 $asupply chain management 610 $ademand planning 610 $aforecasting 610 $ainventory planning 610 $ainventory management 610 $asupply planning 610 $asales and operations planning 610 $aS&OP 610 $abusiness analytics 610 $adata analytics 610 $asupply chain analytics 610 $aproduction planning 610 $adistribution planning 615 0$aBusiness logistics. 676 $a658.7 686 $a658.7 FEI 700 $aFeigin$b Gerald$0972920 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461527003321 996 $aSupply chain planning and analytics$92213317 997 $aUNINA LEADER 01035nam a2200277 i 4500 001 991001006249707536 005 20020502182319.0 008 010508s|||| it ||| | ita 020 $a8846424336 035 $ab11450307-39ule_inst 035 $aPRUMB53354$9ExL 040 $aDip. SSSC$bita 082 0 $a378.00688 100 1 $aMazzei, Alessandra$0144951 245 13$aLa comunicazione per il marketing dell'università /$cAlessandra Mazzei ; prefazione di Emmanuele Invernizzi 260 $aMilano :$bAngeli,$c2000 300 $a188 p. ;$c23 cm. 440 3$aLa società industriale e postindustriale. Saggi ;$v048 650 4$aUniversità - Marketing 700 1 $aInvernizzi, Emanuele 907 $a.b11450307$b02-04-14$c01-07-02 912 $a991001006249707536 945 $aLE021 SOC22C64$g1$i2021000044656$lle021$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i11636592$z01-07-02 996 $aComunicazione per il marketing dell'università$965214 997 $aUNISALENTO 998 $ale021$b01-01-01$cm$da $e-$fita$git $h3$i1 LEADER 05543nam 2200709 a 450 001 9910790561303321 005 20200520144314.0 010 $a1-118-76836-1 010 $a1-118-76794-2 035 $a(CKB)2550000001111845 035 $a(EBL)1471734 035 $a(OCoLC)861081082 035 $a(SSID)ssj0000981233 035 $a(PQKBManifestationID)11572347 035 $a(PQKBTitleCode)TC0000981233 035 $a(PQKBWorkID)10972810 035 $a(PQKB)11613341 035 $a(DLC) 2013021019 035 $a(Au-PeEL)EBL1471734 035 $a(CaPaEBR)ebr10747442 035 $a(CaONFJC)MIL511737 035 $a(OCoLC)844775002 035 $a(CaSebORM)9781118533338 035 $a(MiAaPQ)EBC1471734 035 $a(EXLCZ)992550000001111845 100 $a20130517d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe passion conversation$b[electronic resource] $eunderstanding, sparking, and sustaining word of mouth marketing /$fRobbin Phillips ... [et al.] 205 $a1st edition 210 $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013 215 $a1 online resource (226 p.) 300 $aIncludes index. 311 $a1-118-53333-X 311 $a1-299-80486-1 320 $aIncludes bibliographical references and index. 327 $aThe Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing; Copyright; Content; Preface: A Note from the Authors; Introduction: The Passion Conversation is a Love Story; Chapter 1: Understanding Word of Mouth Marketing; Every Marketing Problem is a People Problem; Ditch Your Title; Forget Marketing Problems; Every Marketing Solution Must Focus on People; If You Don't Love People, Get Out of Marketing-Period; Let's Revisit the Future of Word of Mouth Marketing; It's About the Passion Conversation; Marketers Do Not Decide What Gets Talked About-People Do 327 $aConversation Leads to ConsiderationPeople Believe People They Know and Trust; Sometimes You Want to Be Invisible and Indescribable; Provide More; Promote Less; Meet Ursa Major; Kitchen Table Passion; Chapter 2: Sparking Word of Mouth Marketing; Let's Un-Geek a Little Smart Research Together; The Word of Mouth Opportunity; What Motivations Spark Conversations?; There are Three Motivations That Spark Conversations About Brands and Organizations; Share Information | Factual & Functional; Here's How Passion Fits In; Signal Uniqueness | Distinctive & Interesting; Here's How Passion Fits In 327 $aShow Emotions | Love & Hate and Shock & Awe"Like" is Not a Brains on Fire Word; Here's How Passion Fits In; Keep Emotion Top of Mind; Create Meaningful Conversation Tools; Stories are Easier to Remember and Share; Another Way to Create Emotion and Spark Word of Mouth? Disrupt Someone's Schema; Passion Tips Conversation to Advocacy; Now, Here's Where All This Academic Learning Gets Really Interesting; Offline Motivation; Online Motivation; This Leads Us to Ask the Question: Can the Conversation Channel Itself-Whether Online or Offline-Shape What People Talk About? 327 $aAnother Important Point About Online Conversations: They are Intermittent and SporadicOffline Conversations, However, are Flowing and Continuous; When Does Conversation Become Advocacy?; People Talk About Things They are Passionate About; How to Make the Most of the Love Stories You are About to Hear; Be Open to Finding Your Cause; Chapter 3: Heroes: A Love Story; Addiction is an Equal-Opportunity Employer; Today's World is a Connected World; The Heroes in Recovery Community Begins Internally; The Journey Box; Lead the Way; Anonymity is Not Secrecy; There's Power in Just Being There 327 $aConnections are a Powerful ForceHow Do You Measure Success?; Uncovering the Passions Within Your Team; Ask the Following Questions to Help Spark a Meaningful Discussion; Dear ________, You are My Hero; Ask the Following Questions to Help Spark a Meaningful Discussion; What's Our Cause?; Ask the Following Questions to Help Spark a Meaningful Discussion; Chapter 4: The Fitness Rebellion: A Love Story; It Was Time to Change the Fitness Conversation; It's About People, Stupid; Togetherness is The Key; Meet Anya's Little Whiteboard; Working With People is Messy; Mirror, Mirror on the Wall 327 $aAsk the Following Questions to Help Spark a Meaningful Discussion 330 $a No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thri 606 $aWord-of-mouth advertising 606 $aBusiness referrals 606 $aMarketing 615 0$aWord-of-mouth advertising. 615 0$aBusiness referrals. 615 0$aMarketing. 676 $a658.8/72 700 $aPhillips$b Robbin$01565836 701 $aPhillips$b Robbin$01565836 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910790561303321 996 $aThe passion conversation$93835866 997 $aUNINA