LEADER 05026nam 2200949 a 450 001 9910462557803321 005 20121025132541.0 010 $a1-283-89500-5 010 $a1-60649-365-5 024 7 $a10.4128/9781606493656 035 $a(CKB)2670000000261665 035 $a(EBL)1039215 035 $a(OCoLC)818817010 035 $a(SSID)ssj0000767260 035 $a(PQKBManifestationID)12299495 035 $a(PQKBTitleCode)TC0000767260 035 $a(PQKBWorkID)10740895 035 $a(PQKB)11237068 035 $a(OCoLC)814468834 035 $a(CaBNVSL)swl00401519 035 $a(MiAaPQ)EBC1039215 035 $a(Au-PeEL)EBL1039215 035 $a(CaPaEBR)ebr10617488 035 $a(CaONFJC)MIL420750 035 $a(EXLCZ)992670000000261665 100 $a20121023d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aConsumer cosmopolitanism in the age of globalization$b[electronic resource] /$feditor, Melvin Prince 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012 215 $a1 online resource (296 p.) 225 1 $aConsumer behavior collection,$x2163-937X 300 $aPart of: 2012 digital library. 311 $a1-60649-364-7 320 $aIncludes bibliographical references (p. 233-260) and index. 327 $aAbout the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. 330 3 $aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization. 410 0$a2012 digital library. 410 0$aConsumer behavior collection.$x2163-937X 606 $aConsumer behavior 606 $aCosmopolitanism 606 $aMarket segmentation 606 $aGlobalization 608 $aElectronic books. 610 $aacculturation 610 $aanimosity 610 $abeliefs 610 $aconsumers 610 $acosmopolitan 610 $aculture 610 $aconsumption 610 $acustoms 610 $aethnocentrism 610 $aglobalization 610 $asocial identity 610 $ainternational 610 $alocals 610 $amaterialism 610 $anational identity 610 $apurchase behavior 610 $arelationship marketing 610 $amarket segmentation 610 $atastes 610 $avalues 610 $axenocentrism 615 0$aConsumer behavior. 615 0$aCosmopolitanism. 615 0$aMarket segmentation. 615 0$aGlobalization. 676 $a658.8342 701 $aPrince$b Melvin$0871706 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462557803321 996 $aConsumer cosmopolitanism in the age of globalization$92281511 997 $aUNINA LEADER 03210nam 2200673Ia 450 001 9910456675003321 005 20200520144314.0 010 $a1-282-48490-7 010 $a9786612484902 010 $a1-60473-371-3 035 $a(CKB)2520000000009202 035 $a(EBL)515566 035 $a(OCoLC)630115799 035 $a(SSID)ssj0000366678 035 $a(PQKBManifestationID)11923638 035 $a(PQKBTitleCode)TC0000366678 035 $a(PQKBWorkID)10418675 035 $a(PQKB)10861194 035 $a(StDuBDS)EDZ0000206405 035 $a(MiAaPQ)EBC515566 035 $a(MdBmJHUP)muse13624 035 $a(Au-PeEL)EBL515566 035 $a(CaPaEBR)ebr10360204 035 $a(CaONFJC)MIL248472 035 $a(EXLCZ)992520000000009202 100 $a20090610d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aThat's got 'em!$b[electronic resource] $ethe life and music of Wilbur C. Sweatman /$fMark Berresford 210 $aJackson $cUniversity Press of Mississippi$dc2010 215 $a1 online resource (xvii, 230 pages) $cillustrations 225 1 $aAmerican made music series 300 $aIncludes list of known compositions by Sweatman. 311 $a1-60473-099-4 320 $aIncludes bibliographical references, discography, and index. 327 $aIn defense of Wilbur Sweatman : a response to his critics -- Missouri childhood -- "Pickaninnies," Ernest Hogan, and a world tour -- Circus and minstrelsy : touring life with Cornet Kings P.G. Lowery and W.C. Handy -- The anchorage for the world's marvels : the Minneapolis years -- Chicago and an entertainment revolution -- The original and much-imitated ragtime clarinetist -- Ev'rybody's crazy 'bout the doggone blues -- Rainy day blues -- The ragtime dinosaur -- The daddy of the clarinet -- The silent years. 330 $aWilbur C. Sweatman (1882-1961) is one of the most important, yet unheralded, African. 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