LEADER 02956nam 2200553 450 001 9910465864703321 005 20220110213222.0 010 $a9781606499405 (paperback) 035 $a(CKB)3710000000603734 035 $a(OCoLC)939865315 035 $a(CaONFJC)MIL897525 035 $a(EXLCZ)993710000000603734 100 $a20220110d2016 fy 0 101 0 $aeng 183 $2rdacarrier 200 10$aFostering brand community through social media /$fWilliam F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a[ix], 88 páginas $cilustraciones ;$d23 cm 311 $a1-60649-940-8 320 $aIncludes bibliographical references (pages 75-85) and index. 327 $a1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. 330 3 $aThis book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aBranding (Marketing) 606 $aSocial media 606 $aOnline social networks in business 608 $aElectronic books. 610 $aBranding 610 $abrand community 610 $acustomer service 610 $aFacebook 610 $aFoursquare 610 $aInstagram 610 $aPinterest 610 $aSnapchat 610 $asocial media 610 $aTwitter 615 0$aBranding (Marketing) 615 0$aSocial media. 615 0$aOnline social networks in business. 676 $a658.827 700 $aHumphrey$b William F.$0927876 702 $aLaverie$b Debra A. 702 $aRinaldo$b Shannon B. 906 $aBOOK 912 $a9910465864703321 996 $aFostering brand community through social media$92084647 997 $aUNINA LEADER 01180nam a2200325 i 4500 001 991000884709707536 005 20020507175216.0 008 001204s1990 uk ||| | eng 020 $a0521345359 035 $ab10770859-39ule_inst 035 $aLE01303803$9ExL 040 $aDip.to Matematica$beng 082 0 $a519.2 084 $aAMS 53C65 084 $aAMS 60D05 084 $aQA273.5.A45 100 1 $aAmbartzumian, R. V.$0535356 245 10$aFactorization calculus and geometric probability /$cR. V. Ambartzumian 260 $aCambridge ; New York :$bCambridge University Press,$c1990 300 $axi, 286 p. :$bill. ;$c25 cm. 490 0 $aEncyclopedia of mathematics and its applications ;$v33 650 0$aFactorization (Mathematics) 650 0$aGeometric probabilities 650 0$aStochastic geometry 907 $a.b10770859$b23-02-17$c28-06-02 912 $a991000884709707536 945 $aLE013 53C AMB11 (1990)$g1$i2013000124322$lle013$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i10869281$z28-06-02 996 $aFactorization calculus and geometric probability$9922543 997 $aUNISALENTO 998 $ale013$b01-01-00$cm$da $e-$feng$guk $h0$i1