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008 050223s2001    it a          000 0 ita d
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035   $ab13282724-39ule_inst
040   $aSet. Economia$bita
082 14$a658.827
100 1 $aAaker, David A$0106703
245 10$aBrand leadership /$cDavid Aaker, Erich Joachimsthaler ; traduzione di Ariela Mortara
260   $aMilano :$bAngeli,$c2001
300   $a384 p. :$bill. ;$c23 cm
490   $aImpresa, comunicazione, mercato ;$v34
650  4$aMarchi di fabbriaca e di commercio 
700 1 $aJoachimsthaler, Erich$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0437556
907   $a.b13282724$b12-12-18$c23-02-05
912   $a991000851789707536
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996   $aBrand leadership$913957
997   $aUNISALENTO
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