LEADER 02782nam 2200601Ia 450 001 9910450741603321 005 20200520144314.0 010 $a1-280-73756-5 010 $a9786610737567 010 $a1-84663-175-0 024 3 $z9781846631740 035 $a(CKB)1000000000337380 035 $a(EBL)285522 035 $a(OCoLC)85814678 035 $a(SSID)ssj0000465694 035 $a(PQKBManifestationID)11269465 035 $a(PQKBTitleCode)TC0000465694 035 $a(PQKBWorkID)10439645 035 $a(PQKB)10903742 035 $a(MiAaPQ)EBC285522 035 $a(Au-PeEL)EBL285522 035 $a(CaPaEBR)ebr10156452 035 $a(CaONFJC)MIL73756 035 $a(OCoLC)182530049 035 $a(EXLCZ)991000000000337380 100 $a20000815d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEmerging paradigms in the Indian marketplace$b[electronic resource] /$fguest editor: Paurav Shukla 210 $aBradford, England $cEmerald Group Publishing$dc2006 215 $a1 online resource (131 p.) 225 0 $aAsia Pacific Journal of Marketing and Logistics ;$v18, no. 4 300 $aDescription based upon print version of record. 311 $a1-84663-174-2 327 $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment 327 $aMarketing programmes across different phases of the product life cycleList of reviewers; 330 $aThis e-book on 'Emerging Paradigms in Indian Marketplace' continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global trend toward strategic off shoring, has simultaneously become appealing as a market in its own right. 606 $aMarketing$zIndia 606 $aBusiness logistics$zIndia 608 $aElectronic books. 615 0$aMarketing 615 0$aBusiness logistics 701 $aShukla$b Paurav$0966545 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450741603321 996 $aEmerging paradigms in the Indian marketplace$92193561 997 $aUNINA LEADER 01423nam a22003131i 4500 001 991000444219707536 005 20040910132331.0 008 040920s1974 it a||||||||||||||||ita 020 $a9788835943853 035 $ab13222090-39ule_inst 035 $aARCHE-116832$9ExL 040 $aSet. Economia$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 082 04$a335.4 100 1 $aMarx, Karl$032587 245 13$aIl capitale /$cdi Karl Marx 260 $aTorino :$bUnione tipografico-editrice torinese,$c1974- 300 $av. :$bill. ;$c24 cm 440 0$aClassici dell'economia 500 $aContiene: Libro primo / a cura di Aurelio Macchioro e Bruno Maffi. - 1974; Libro secondo / a cura di Bruno Maffi. - 1980; Libro terzo / a cura di Bruno Maffi. - c1987 700 1 $aMaffi, Bruno 700 1 $aMacchioro, Aurelio 907 $a.b13222090$b02-02-15$c23-09-04 912 $a991000444219707536 945 $aLE025 ECO 330.1 CDE01.07$cV. 1$g1$i2025000198074$lle025$nV. 1$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i13879467$z23-09-04 945 $aLE025 ECO 330.1 CDE01.07$cV. 2$g1$i2025000197718$lle025$nV. 2$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i13879479$z23-09-04 945 $aLE025 ECO 330.1 CDE01.07$cV. 3$g1$i2025000198005$lle025$nV. 3$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i13879480$z23-09-04 996 $aCapitale$984743 997 $aUNISALENTO 998 $ale025$b23-09-04$cm$da $e-$fita$git $h3$i3