LEADER 01263nam a2200313 i 4500 001 991000318119707536 008 090702s2005 it 000 0 ita d 020 $a9788888774251 035 $ab13840423-39ule_inst 040 $aDip.to Scienze pedagogiche$bita 041 1 $aita$heng 082 0 $a658.834 100 1 $aLinn, Susan$0471614 245 13$aIl marketing all'assalto dell'infanzia :$bcome media, pubblicità e consumi stanno trasformando per sempre il mondo dei bambini /$cSusan Linn ; prefazione di Marina Salomon ; traduzione a cura di Mirella Pagani 260 $aMilano :$bOrme,$c2005 300 $a398 p. ; $c21 cm 500 $aTit. orig.: Consuming kids 650 4$aConsumatori$xPsicologia 650 4$aConsumo 650 4$aPubblicità$xEffetti psicologici 650 4$aConsumo$xSociologia$zStati Uniti d'America 700 1 $aSalomon, Marina 700 1 $aPagani, Mirella 907 $a.b13840423$b02-04-14$c02-07-09 912 $a991000318119707536 945 $aLE022 658 LIN01.01$g1$i2022000129404$lle022$nLE022/PAPARELLA/2009$op$pE20.00$q-$rl$s- $t0$u13$v4$w13$x0$y.i14997988$z01-09-09 996 $aMarketing all'assalto dell'infanzia$9229284 997 $aUNISALENTO 998 $ale022$b02-07-09$cm$da $e-$fita$git $h3$i0 LEADER 03259nam 22007215 450 001 9910845485603321 005 20250807133304.0 010 $a3-031-51421-1 024 7 $a10.1007/978-3-031-51421-0 035 $a(MiAaPQ)EBC31230556 035 $a(Au-PeEL)EBL31230556 035 $a(CKB)31120761900041 035 $a(MiAaPQ)EBC31266854 035 $a(Au-PeEL)EBL31266854 035 $a(DE-He213)978-3-031-51421-0 035 $a(EXLCZ)9931120761900041 100 $a20240326d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aManaging Technology from Laboratory to Marketplace $eCheating the Valley of Death /$fby Sanford L. Moskowitz, Chris Erickson 205 $a1st ed. 2024. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2024. 215 $a1 online resource (206 pages) 225 1 $aManagement for Professionals,$x2192-810X 311 08$a3-031-51420-3 327 $aIntroduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game. 330 $aManaging Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called ?valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. . 410 0$aManagement for Professionals,$x2192-810X 606 $aBusiness 606 $aManagement science 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aManagement 606 $aSurfaces (Technology) 606 $aThin films 606 $aBusiness and Management 606 $aEntrepreneurship 606 $aManagement 606 $aSurfaces, Interfaces and Thin Film 615 0$aBusiness. 615 0$aManagement science. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 0$aManagement. 615 0$aSurfaces (Technology) 615 0$aThin films. 615 14$aBusiness and Management. 615 24$aEntrepreneurship. 615 24$aManagement. 615 24$aSurfaces, Interfaces and Thin Film. 676 $a617.51 700 $aMoskowitz$b Sanford L.$0927746 702 $aErickson$b Chris 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910845485603321 996 $aManaging Technology from Laboratory to Marketplace$94234234 997 $aUNINA