LEADER 01044nam a2200277 i 4500
001 991000130629707536
008 090318s2003    xxu           00    eng  
020   $a0805842020 
035   $ab13817826-39ule_inst
040   $aSet. Economia - SAGA$bita
082 04$a153.852
245 00$aPersuasive imagery :$ba consumer response perspective /$cedited by Linda M. Scott, Rajeev Batra
260   $aMahwah, N.J.$aLondon :$bLawrence Erlbaum Associates,$c2003
300   $aXXI, 436 p. :$bill. ;$c24 cm
440  0$aAdvertising and consumer psychology
500   $aCon bibliografia
650 04$aPersuasione
650 04$aPubblicità$xAspetti psicologici
700 1 $aScott, Linda M
700 1 $aBatra, Rajeev
907   $a.b13817826$b02-04-14$c18-03-09
912   $a991000130629707536
945   $aLE025 ECO 153 SCO01.01$g1$i2025000225268$lle025$nProf. Guido$o-$pE83.19$q-$rl$s-  $t0$u0$v0$w0$x0$y.i14956639$z21-04-09
996   $aPersuasive imagery$91225487
997   $aUNISALENTO
998   $ale025$b18-03-09$cm$da  $e-$feng$gxxu$h0$i0