LEADER 00965nam a2200265 i 4500
001 991000130269707536
008 090318s2008    xxu      b    000 0 eng d
020   $a9780805864557
035   $ab13817772-39ule_inst
040   $aSet. Economia - SAGA$bita
082 04$a658.827
100 1 $aBatey, Mark$0629807
245 10$aBrand meaning /$cMark Batey
260   $aNew York ;$aLondon :$bRoutledge,$cc2008
300   $aXIX, 257 p., [2] p. di tav. :$bill. ;$c24 cm
504   $aBibliografia: p. [225]-232
650 04$aMarchi di fabbrica e di commercio
650 04$aConsumatori$xPsicologia
650 04$aMarketing$xAspetti psicologici
907   $a.b13817772$b28-01-14$c18-03-09
912   $a991000130269707536
945   $aLE025 ECO 658.8 BAT02.01$g1$i2025000225220$lle025$nProf. Guido$o-$pE26.14$q-$rl$s-  $t0$u3$v0$w3$x0$y.i14956494$z21-04-09
996   $aBrand meaning$91225484
997   $aUNISALENTO
998   $ale025$b18-03-09$cm$da  $e-$feng$gxxu$h0$i0