LEADER 01103nam a2200289 i 4500 001 991000048669707536 005 20020509161257.0 008 970419s1993 it ||| | ||| 020 $a8815041214 035 $ab11301971-39ule_inst 035 $aPARLA200742$9ExL 040 $aDip.to Scienze Storiche Fil. e Geogr.$bita 100 1 $aSchulze, Hagen$0139675 245 13$aLa Repubblica di Weimar :$bla Germania dal 1918 al 1933 /$cHagen Schulze 260 $aBologna :$bIl Mulino,$cc1993 300 $a538 p. ;$c22 cm. 440 3$aLe vie della civiltà 500 $aPubbl. precedentemente con il sottotit.: La Germania dal 1917 al 1933 500 $aTrad. di Alessandro Roveri 650 4$aGermania$xStoria$y1918-1933 700 1 $aRoveri, Alessandro 907 $a.b11301971$b02-04-14$c01-07-02 912 $a991000048669707536 945 $aLE009 Stor.72-87$g1$i2009000006607$lle009$nProf. G. DONNO 93.01481.08$o-$pE0.00$q-$rl$s- $t0$u3$v4$w3$x0$y.i11469882$z01-07-02 996 $aRepubblica di Weimar$973672 997 $aUNISALENTO 998 $ale009$b01-01-97$cm$da $e-$feng$git $h3$i1 LEADER 04018nam 22005055 450 001 9910337816403321 005 20251010082552.0 010 $a3-319-99456-5 024 7 $a10.1007/978-3-319-99456-7 035 $a(CKB)4100000007204930 035 $a(MiAaPQ)EBC5614184 035 $a(DE-He213)978-3-319-99456-7 035 $a(PPN)232966451 035 $a(EXLCZ)994100000007204930 100 $a20181211d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPrice Management $eStrategy, Analysis, Decision, Implementation /$fby Hermann Simon, Martin Fassnacht 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019. 215 $a1 online resource (569 pages) 311 08$a3-319-99455-7 320 $aIncludes bibliographical references. 327 $a1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management. 330 $aIn this book, the world?s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of ?price theory? and ?price policy,? the authors coined the term ?price management? to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a ?bible? for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. 606 $aMarketing 606 $aStrategic planning 606 $aLeadership 606 $aMarketing 606 $aBusiness Strategy and Leadership 615 0$aMarketing. 615 0$aStrategic planning. 615 0$aLeadership. 615 14$aMarketing. 615 24$aBusiness Strategy and Leadership. 676 $a658.8 700 $aSimon$b Hermann$4aut$4http://id.loc.gov/vocabulary/relators/aut$0148673 702 $aFassnacht$b Martin$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910337816403321 996 $aPrice management$9513658 997 $aUNINA