LEADER 01444nam  2200277   450 
001 996647270003316
005 20250611085023.0
010   $a978-1-5117-4404-1
100   $a20250312d2025----km y0itay5003    ba
101 0 $aeng
102   $aUS
105   $aa       00  y
200 1 $aActionable gamification$ebeyond points, badges, and leaderboards$fYu-Kai Chou
210   $aSheridan$cOctalysis media$d2025
215   $a493 p.$cill.$d23 cm
330   $aThe new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives. (Fonte: editore)
606 0 $aGamification
676   $a158
700  1$aCHOU,$bYu-Kai,$01821698
801  0$aIT$bcba$gREICAT
912   $a996647270003316
951   $aII.3. 4538$b292040 L.M.$cII.3.$d570310
959   $aBK
969   $aUMA
996   $aActionable gamification$94387490
997   $aUNISA