LEADER 04473nam 22005175 450 001 996586269803316 005 20240412095108.0 010 $a3-11-076357-5 024 7 $a10.1515/9783110763577 035 $a(CKB)30885379000041 035 $a(DE-B1597)593607 035 $a(DE-B1597)9783110763577 035 $a(MiAaPQ)EBC31281597 035 $a(Au-PeEL)EBL31281597 035 $a(EXLCZ)9930885379000041 100 $a20240306h20242024 fg 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$a50 Essentials on Science Communication /$fed. by Jean Paul Bertemes, Serge Haan, Dirk Hans 205 $a1st ed. 210 1$aBerlin ;$aBoston :$cDe Gruyter Mouton,$d[2024] 210 4$d©2024 215 $a1 online resource (136 p.) 311 $a3-11-076326-5 327 $tFrontmatter --$tImprint --$tPreface --$tEditorial --$tI. BASICS --$tBasics Contents --$t1. Science with and for society --$t2. What is science communication? --$t3. The history of science communication --$t4. Goals of science communication --$t5. Inform, interact, involve --$t6. Science communication and science journalism --$t7. Science education --$t8. Authenticity in science communication --$t9. The communicating scientist --$t10. The science of science communication --$t11. Trust in science --$tII. STRATEGY --$tSTRATEGY Contents --$t12. Stakeholders of science --$t13. Target groups of science communication --$t14. Institutional communication strategy --$t15. Internal communication --$t16. Communications departments --$t17. Science as a brand --$tIII. GET STARTED --$tGET STARTED Contents --$t18. Learning science communication --$t19. Media training --$t20. Public engagement --$t21. Inredients of a good story --$t22. Language and simplification --$t23. Numbers and statistics --$t24. Communicating uncertainty --$t25. Visual communication --$t26. Evaluation of science communication --$tIV. CHANNELS --$tCHANNELS Contents --$t27. Interpersonal communication --$t28. Website --$t29. Social media --$t30. Channels of social media --$t31. Videos --$t32. Podcasts --$t33. Print materials --$t34. Science comics --$t35. Press releases --$t36. Press invitations and conferences --$t37. Events --$t38. School lab --$t39. Science slam --$t40. Science shows and festivals --$t41. Science centres and museums --$tV. HOT TOPICS --$tHOT TOPICS Contents --$t42. Competition in science communication --$t43. Bad science and misrepresentation --$t44. Fake news, misinformation and disinformation --$t45. Science Media Centres --$t46. Engaging with policymakers --$t47. Risk communication --$t48. Crisis communication --$t49. Animals in research --$t50. Ethical perspectives --$t51. AI in science communication --$tReferences --$tAuthors --$tPartners 330 $aScience communication is becoming increasingly important. Research institutions, scientists and science communicators want to engage with society, share their knowledge and build trust. At the same time, it is about competition for research funds and top personnel. So how do you get it right - and what do you need to consider when developing your communication strategy? This handy and entertaining book provides the basics of goal-oriented science communication. It is aimed at career-building scientists and anyone who wants to take their first steps in the field of science communication. Experienced international authors in the field share their essential thoughts on important aspects of contemporary science communication. 606 $aLANGUAGE ARTS & DISCIPLINES / Communication Studies$2bisacsh 610 $aCommunication Science. 610 $aScience Communication. 610 $aTransfer of Scientific Knowledge. 615 7$aLANGUAGE ARTS & DISCIPLINES / Communication Studies. 676 $a501.4 702 $aBertemes$b Jean Paul$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aHaan$b Serge$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aHans$b Dirk$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aLuxembourg National Research Fund$4ctb$4https://id.loc.gov/vocabulary/relators/ctb 702 $aUniversity of Luxembourg$4ctb$4https://id.loc.gov/vocabulary/relators/ctb 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a996586269803316 996 $a50 Essentials on Science Communication$94133348 997 $aUNISA