LEADER 03655nam  22004815  450 
001 996565566603316
005 20240125182812.0
010   $a3-11-110172-X
024 7 $a10.1515/9783111101729
035   $a(CKB)29270031700041
035   $a(DE-B1597)641932
035   $a(DE-B1597)9783111101729
035   $a(EXLCZ)9929270031700041
100   $a20231209h20232024  fg 
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aInterpreting and Translation for Agri-food Professionals in the Global Marketplace /$fed. by María-Teresa Ortego Antón, Isabel Peñuelas Gil
210  1$aBerlin ;$aBoston :$cDe Gruyter,$d[2023]
210  4$d2024
215   $a1 online resource (XV, 271 pages)
311 08$a9783111100234 
327   $tFrontmatter --$tAcknowledgements --$tContents --$tPrologue --$tPart I: Food, culture and translation --$tAn accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts --$tChinese gastronomic nomenclature: Culture and translation --$tAgri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English --$tPart II: Corpora --$tThe design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool --$tRhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis --$tFrom corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD --$tContrastive study of translation techniques used in agri-food translation of food labelling: The product's name (Spanish-French) --$tPart III: Translation and interpreting technology --$tInterpreting for the agri-food sector: A gamified approach --$tIs a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation --$tHow can Google business profile translations impact a business: A case study --$tPart IV: Terminology --$tOnline marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture --$tExploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) --$tPhraseology within the agri-food industry, torreznos and adobados: A corpus-based study --$tNormalization of terminology in the agri-food and gastronomy sector: The case of Porterval --$tIndex
330   $aIn the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.
606   $aLanguage arts
606   $aTranslating and interpreting
610   $aagri-food.
610   $ainterpreting.
610   $alanguage technology.
610   $atranslation.
615  0$aLanguage arts.
615  0$aTranslating and interpreting.
702   $aOrtego Antón$b María-Teresa$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPeñuelas Gil$b Isabel$4edt$4http://id.loc.gov/vocabulary/relators/edt
712 02$aUniversity of Valladolid$4fnd$4http://id.loc.gov/vocabulary/relators/fnd
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a996565566603316
996   $aInterpreting and Translation for Agri-food Professionals in the Global Marketplace$93602662
997   $aUNISA