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100   $a20230624d2006      uy             0
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135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIndividualisierung und mobile Dienste am Beispiel der Medienbranche $eAnsa?tze zum Schaffen von Kundenmehrwert /$fChristian Markus Kaspar
210  1$aGo?ttingen :$cUniversita?tsverlag Go?ttingen,$d2006.
215   $a1 online resource (324 pages)
225 1 $aGo?ttinger Schriften zur Internetforschung ;$vBd. 3
330   $aChristian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented.
410  0$aGo?ttinger Schriften zur Internetforschung ;$vBand 3.
606   $aInternet$vHandbooks, manuals, etc
606   $aInternet$xSafety measures
615  0$aInternet
615  0$aInternet$xSafety measures.
676   $a004.678
700   $aKaspar$b Christian Markus$0800873
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a996532972303316
996   $aIndividualisierung und mobile Dienste am Beispiel der Medienbranche$92144736
997   $aUNISA