LEADER 01509nam  2200337   450 
001 996532967803316
005 20230625224932.0
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035   $a(EXLCZ)995470000002600869
100   $a20230625d2009      uy             0
101 0 $ager
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aVerhaltensforschung am Point of Sale $eAnsatzpunkte und Methodik /$fGu?nter Silberer
210  1$aGo?ttingen :$cUniversita?tsverlag Go?ttingen,$d[2009]
210  4$dİ2009
215   $a1 online resource (199 pages)
330   $aMany buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
606   $aPoint-of-sale systems
615  0$aPoint-of-sale systems.
676   $a658.8780688
700   $aSilberer$b Gu?nter$0800953
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a996532967803316
996   $aVerhaltensforschung am point of sale$91978770
997   $aUNISA