LEADER 01455nas 2200421z- 450 001 996478070403316 005 20220930024006.0 011 $a2674-9319 024 7 $a10.21166 035 $a(CKB)5850000000040908 035 $a(EXLCZ)995850000000040908 100 $a20220628a2014uuuu uu b 101 0 $apor 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aExtensão Tecnológica 210 $aBlumenau, Santa Catarina, Brazil $cInstituto Federal Catarinense$d2014- 311 $a2358-2499 330 $aDevoted to research and scholarship in technology transfer and extension work. 517 0 $aExtensão Tecnológica, revista de extensão do Instituto Federal Catarinense 606 $aSocial Sciences$xPeriodicals$2fast$3(OCoLC)fst001122939 606 $aTechnology$2fast$3(OCoLC)fst01145078 606 $aTechnology transfer$2fast$3(OCoLC)fst01145295 606 $aAgricultural extension work$2fast$3(OCoLC)fst00800781 606 $aUniversity extension$2fast$3(OCoLC)fst01161922 607 $aBrazil$2fast 608 $aElectronic journals 615 7$aSocial Sciences$xPeriodicals 615 7$aTechnology 615 7$aTechnology transfer 615 7$aAgricultural extension work 615 7 $aUniversity extension 712 02$aInstituto Federal Catarinense. 906 $aJOURNAL 912 $a996478070403316 996 $aExtensão Tecnológica$92916533 997 $aUNISA LEADER 03194nam 2200709 a 450 001 9910957360803321 005 20230403145610.0 010 $a9781118722374 010 $a111872237X 010 $a9781118722381 010 $a1118722388 035 $a(CKB)2550000001111877 035 $a(EBL)1469453 035 $a(OCoLC)861081080 035 $a(SSID)ssj0000981835 035 $a(PQKBManifestationID)11515093 035 $a(PQKBTitleCode)TC0000981835 035 $a(PQKBWorkID)10983965 035 $a(PQKB)10030289 035 $a(DLC) 2013015297 035 $a(Au-PeEL)EBL1469453 035 $a(CaPaEBR)ebr10748731 035 $a(CaONFJC)MIL511769 035 $a(OCoLC)840939138 035 $a(OCoLC)869747957 035 $a(OCoLC)ocn869747957 035 $a(CaSebORM)9781118444023 035 $a(MiAaPQ)EBC1469453 035 $a(Perlego)1002906 035 $a(EXLCZ)992550000001111877 100 $a20130411d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aContent marketing for nonprofits $ea communications map for engaging your community, becoming a favorite cause, and raising more money /$fKivi Leroux Miller 205 $a1st ed. 210 $aSan Francisco $cJossey-Bass$d2013 215 $a1 online resource (428 p.) 225 1 $aThe Jossey-Bass nonprofit guidebook series 300 $aDescription based upon print version of record. 311 08$a9781118444023 311 08$a1118444027 311 08$a9781299805187 311 08$a1299805183 320 $aIncludes bibliographical references and index. 327 $apt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. 330 $aNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d 410 0$aJossey-Bass nonprofit guidebook series. 517 3 $aCommunications map for engaging your community, becoming a favorite cause, and raising more money 606 $aNonprofit organizations$xMarketing 615 0$aNonprofit organizations$xMarketing. 676 $a658.8 700 $aLeroux Miller$b Kivi$f1969-$0515611 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910957360803321 996 $aContent marketing for nonprofits$94365243 997 $aUNINA