LEADER 03015nam 2200613 450 001 996475759203316 005 20231023232804.0 010 $a1-5017-3074-6 010 $a1-5017-3073-8 024 7 $a10.1515/9781501730733 035 $a(CKB)4100000007824000 035 $a(Au-PeEL)EBL5965033 035 $a(OCoLC)1105795273 035 $a(DE-B1597)503276 035 $a(DE-B1597)9781501730733 035 $a(OCoLC)1241067629 035 $a(MdBmJHUP)muse67698 035 $a(ScCtBLL)ab64027d-82b1-44b9-8084-48fc95dc4ca7 035 $a(StDuBDS)EDZ0002656466 035 $a(MiAaPQ)EBC5965033 035 $a(EXLCZ)994100000007824000 100 $a20201216e20212018 fy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPop city $eKorean popular culture and the selling of place /$fYoujeong Oh$b[electronic resource] 210 1$aIthaca :$cCornell University Press,$d2021. 215 $a1 online resource (xi, 238 pages) $cillustrations 225 1 $aCornell scholarship online 300 $aPreviously issued in print: 2018. 311 0 $a1-5017-5553-6 311 0 $a1-5017-3071-1 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tContents --$tAcknowledgments --$tIntroduction --$tPART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES --$tIntroduction --$t1. Speculative Producers: The Production of Korean Drama --$t2. Spectacular Places: Drama-Filming Sites --$tPART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES --$tIntroduction --$t3. Image Producers: The (Re)Production of K-Pop Idols --$t4. K-Star Road: Making Gangnam into a K-Pop? Filled Place --$t5. Cosme Road: K-Beauty and the Globalization of Myeong-dong --$tConclusion --$tNotes --$tReference List --$tIndex 330 8 $a'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. 410 0$aCornell scholarship online. 606 $aPlace marketing$zKorea (South) 606 $aPopular culture$zKorea (South) 606 $aK-pop (Subculture) 606 $aPopular music$zKorea (South) 615 0$aPlace marketing 615 0$aPopular culture 615 0$aK-pop (Subculture) 615 0$aPopular music 676 $a306.095195 700 $aOh$b Youjeong$01216354 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a996475759203316 996 $aPop city$92811299 997 $aUNISA