LEADER 00961nam 2200289 450 001 996472167803316 005 20220628145219.0 010 $a978-1-7998-1412-2 100 $a20220531d2020----km y0itay5003 ba 101 0 $aeng 102 $aUS 105 $ay 00 y 200 1 $aHandbook of research on retailing techniques for optimal consumer engagement and experiences$fFabio Musso, Elena Druica [editors] 210 $aHershey$cIGI Global$d2020 215 $aXXIV, 571 p.$d29 cm 606 0 $aCommercio al minuto$xMarketing$2BNCF 676 $a658.834 702 1$aMUSSO,$bFabio 702 1$aDRUICA,$bElena 801 0$aIT$bcba$gREICAT 912 $a996472167803316 951 $a658.834 HAN 1$b24096 EC.$c658.834$d564992 951 $a658.834 HAN 1a$b24097 EC.$c658.834$d565001 959 $aBK 969 $aECO 996 $aHandbook of research on retailing techniques for optimal consumer engagement and experiences$92881568 997 $aUNISA