LEADER 04255nam 22006135 450 001 996472051003316 005 20200406050111.0 010 $a3-11-056051-8 010 $a3-11-055809-2 024 7 $a10.1515/9783110560510 035 $a(CKB)4100000007821114 035 $a(MiAaPQ)EBC5787222 035 $a(DE-B1597)487132 035 $a(OCoLC)1100455511 035 $a(DE-B1597)9783110560510 035 $a(EXLCZ)994100000007821114 100 $a20200406h20192019 fg 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMachineries of Persuasion $eEuropean Soft Power and Public Diplomacy during the Cold War /$fÓscar J. Martín García, Rósa Magnúsdóttir 210 1$aMünchen ;$aWien : $cDe Gruyter Oldenbourg, $d[2019] 210 4$d©2019 215 $a1 online resource (222 pages) 225 0 $aRethinking the Cold War ;$v3 311 $a3-11-055792-4 327 $tFrontmatter -- $tTable of Contents -- $tMachineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War -- $tA "Many-Coloured Prism": Exhibiting Polish National Identities in Cold War Britain -- $tSelling a Dictatorship on the Stage: "Festivales de España" as a Tool of Spanish Public Diplomacy during the 1960s and 1970s -- $tPlaying to Win: The Moscow Olympics and the Augmentation of Soviet Soft Power during the Brezhnev Era, 1975-1980 -- $tResetting the Relevance of the Berlin Wall. German Public Diplomacies on the African Continent During the Cold War -- $tYouth Brigadiers at the Railway - Personal Perspectives on Tito's Yugoslavia in the Making -- $t"Fighting for Peace is Everyone's Job": The Independent Peace Movement in the USSR and the Soviet View of Public Diplomacy in the 1980s -- $tNext Stop Soviet: People to People Diplomacy during Glasnost -- $tThe Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness -- $t"On a Scooter Journey to the Zone Border". Danish Tourists in West Germany in the 1950s and 1960s -- $tBibliography 330 $aOver the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe 410 0$aRethinking the Cold War (Berlin, Germany) ;$v3. 606 $aCold War 606 $aEuropa 606 $aKalter Krieg 606 $aKultur 606 $aZeitgeschichte 606 $aHISTORY / Military / Wars & Conflicts (Other)$2bisacsh 607 $aEurope$xForeign relations$y1945- 608 $aElectronic books. 615 0$aCold War. 615 4$aEuropa. 615 4$aKalter Krieg. 615 4$aKultur. 615 4$aZeitgeschichte. 615 7$aHISTORY / Military / Wars & Conflicts (Other). 676 $a327.409044 702 $aGarcía$b Óscar J. Martín , $4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aMagnúsdóttir$b Rósa, $4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a996472051003316 996 $aMachineries of Persuasion$92843194 997 $aUNISA