LEADER 04855nam 2200613 a 450 001 9910480744303321 005 20170814172855.0 010 $a1-322-41323-1 010 $a1-4522-2044-1 010 $a1-4522-2186-3 035 $a(CKB)2550000000105576 035 $a(EBL)996481 035 $a(OCoLC)809772012 035 $a(SSID)ssj0000675390 035 $a(PQKBManifestationID)12275711 035 $a(PQKBTitleCode)TC0000675390 035 $a(PQKBWorkID)10669482 035 $a(PQKB)11334357 035 $a(MiAaPQ)EBC996481 035 $a(StDuBDS)EDZ0000064163 035 $a(EXLCZ)992550000000105576 100 $a20120327d2000 fy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvertising organizations and publications$b[electronic resource] $ea resource guide /$fedited by John Philip Jones 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2000 215 $a1 online resource (366 p.) 300 $aDescription based upon print version of record. 311 $a0-7619-1237-1 311 $a0-7619-1236-3 320 $aIncludes bibliographical references. 327 $aCover; Contents; ""Subliminal"" Advertising; Introduction; Part I - Advertising Organizations; Chapter 1 - Advertising Archives-The University of Illinois; Chapter 2 - Advertising Archives-Other Collections; Chapter 3 - The Advertising Association (AA) (United Kingdom); Chapter 4 - The Advertising Council; Chapter 5 - The Advertising Educational Foundation (AEF); Chapter 6 - The Advertising Federation of Australia (AFA); Chapter 7 - Advertising Industry Awards; Chapter 8 - The Advertising Research Foundation (ARF); Chapter 9 - Advertising Seminars International (asi) 327 $aChapter 10 - The American Academy of Advertising (AAA)Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame; Chapter 12 - The American Association of Advertising Agencies (AAAA); Chapter 13 - The American Marketing Association (???); Chapter 14 - Arcature (formerly the Coalition for Brand Equity); Chapter 15 - The Association of National Advertisers (ANA); Chapter 16 - The Audit Bureau of Circulations (ABC); Chapter 17 - British Design and Art Direction (D&AD); Chapter 18 - The Children's Advertising Review Unit (CARU) 327 $aChapter 19 - Competitive Media Reporting (CMR)Chapter 20 - The Council for Marketing and Opinion Research (CMOR); Chapter 21 - The Council of American Survey Research Organizations (CASRO); Chapter 22 - Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 - The Direct Marketing Association (DMA); Chapter 24 - The Direct Marketing Educational Foundation (DMEF); Chapter 25 - The European Association of Advertising Agencies (EAAA); Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 - The Federal Trade Commission and How It Regulates Advertising 327 $aChapter 28 - The Free-Standing Insert (FSI) CouncilChapter 29 - Genootschap Voor Reclame (GVR); Chapter 30 - Gesamtverband Werbeagenturen (GWA); Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32 - The Incorporated Society of British Advertisers (ISBA); Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34 - The Institute of Canadian Advertising (ICA); Chapter 35 - The Institute of Practitioners in Advertising (IPA); Chapter 36 - The International Advertising Association (IAA) 327 $aChapter 37 - The International Advertising Festival, CannesChapter 38 - The International Federation of Periodical Publishers (FIPP); Chapter 39 - The International Radio & Television Society Foundation (IRTS); Chapter 40 - The Internet Advertising Bureau (IAB); Chapter 41 - The Magazine Publishers of America (MPA); Chapter 42 - The Marketing Science Institute (MSI); Chapter 43 - The Marketing Society (United Kingdom); Chapter 44 - The Market Research Council; Chapter 45 - The Market Research Society (MRS) (United Kingdom); Chapter 46 - The Market Research Society of Australia (MRSA) 327 $aChapter 47 - The Media Research Club of Chicago (MRCC) 330 8 $aThis is a comprehensive guide to the 77 key organisations and publications in the field of advertising and marketing communications. Entries include a thorough description of each organisation's purpose, activity and contact information. 606 $aAdvertising$zUnited States 606 $aAdvertising 608 $aElectronic books. 615 0$aAdvertising 615 0$aAdvertising. 676 $a659.107 701 $aJones$b John Philip$0520552 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910480744303321 996 $aAdvertising organizations and publications$92482462 997 $aUNINA LEADER 03647nam 22007575 450 001 996465880903316 005 20230406070528.0 010 $a3-642-19835-X 024 7 $a10.1007/978-3-642-19835-9 035 $a(CKB)2670000000076061 035 $a(SSID)ssj0000541991 035 $a(PQKBManifestationID)11351457 035 $a(PQKBTitleCode)TC0000541991 035 $a(PQKBWorkID)10509710 035 $a(PQKB)10773359 035 $a(DE-He213)978-3-642-19835-9 035 $a(MiAaPQ)EBC3066551 035 $a(PPN)151589615 035 $a(EXLCZ)992670000000076061 100 $a20110314d2011 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt 182 $cc 183 $acr 200 10$aTools and Algorithms for the Construction and Analysis of Systems$b[electronic resource] $e17th International Conference, TACAS 2011, Held as Part of the Joint European Conference on Theory and Practice of Software, ETAPS 2011, Saarbrücken, Germany, March 26--April 3, 2011, Proceedings /$fedited by Parosh Aziz Abdulla, K. Rustan M. Leino 205 $a1st ed. 2011. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2011. 215 $a1 online resource (XVI, 394 p. 134 illus., 30 illus. in color.) 225 1 $aTheoretical Computer Science and General Issues,$x2512-2029 ;$v6605 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a3-642-19834-1 320 $aIncludes bibliographical references and index. 330 $aThis book constitutes the refereed proceedings of the 17th International Conference on Tools and Algorithms for the Construction and Analysis of Systems, TACAS 2011, held in Saarbrücken, Germany, March 26?April 3, 2011, as part of ETAPS 2011, the European Joint Conferences on Theory and Practice of Software. The 32 revised full papers presented were carefully reviewed and selected from 112 submissions. 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