LEADER 05519oam 2200697Ka 450 001 9910462177303321 005 20200324081313.0 010 $a1-283-70967-8 010 $a0-203-05045-2 010 $a1-136-42212-9 035 $a(CKB)2670000000269250 035 $a(EBL)1046849 035 $a(OCoLC)817887411 035 $a(SSID)ssj0000756316 035 $a(PQKBManifestationID)11438591 035 $a(PQKBTitleCode)TC0000756316 035 $a(PQKBWorkID)10750294 035 $a(PQKB)10056106 035 $a(MiAaPQ)EBC1046849 035 $a(Au-PeEL)EBL1046849 035 $a(CaPaEBR)ebr10619150 035 $a(CaONFJC)MIL402217 035 $a(OCoLC)762608041 035 $a(OCoLC-P)762608041 035 $a(FlBoTFG)9780203050453 035 $a(EXLCZ)992670000000269250 100 $a20111123d2008 uy 0 101 0 $aeng 135 $aurun||||a|a|| 181 $ctxt 182 $cc 183 $acr 200 04$aThe marketing research guide /$fRobert E. Stevens [and others] 205 $a2nd ed. 210 $aLondon $cRoutledge$d©2008 215 $a1 online resource (443 p.) 300 $a"Transferred to digital printing 2008 by Routledge; published by Best Business Books, an imprint of Haworth Press."--Title page verso. 311 $a0-7890-2417-9 311 $a0-7890-2416-0 320 $aIncludes bibliographical references and index. 327 $aCover; The Marketing Research Guide; Copyright; CONTENTS; Preface; Acknowledgments; Chapter 1 Introduction to Marketing Research; THE MARKETING DECISION ENVIRONMENT; MARKETING RESEARCH; MARKETING RESEARCH AND DECISION MAKING; STRATEGIC VERSUS TACTICAL INFORMATION NEEDS; RESEARCH FOR STRATEGIC DECISIONS; STEPS IN A MARKETING RESEARCH PROJECT; APPLICATIONS OF MARKETING RESEARCH; MARKETING INFORMATION SYSTEMS; SUMMARY; WORKSHEET; Chapter 2 Research Designs for Management Decisions; THE DECISION-MAKING PERSPECTIVE OF RESEARCH; THE RESEARCH DESIGN DECISION PROCESS; TYPES OF RESEARCH DESIGNS 327 $aSUMMARYWORKSHEET; Chapter 3 Experimentation; WHAT IS EXPERIMENTATION?; TERMINOLOGY; VALIDITY AND EXPERIMENTATION; FIELD VERSUS LABORATORY EXPERIMENTS; EXPERIMENTAL DESIGN SYMBOLS; ETHICS AND EXPERIMENTATION; EXPERIMENTAL RESEARCH DESIGNS; LIMITATIONS OF CAUSAL RESEARCH; EX POST FACTO RESEARCH; TEST MARKETING; SUMMARY; WORKSHEET; Chapter 4 Measurement; WHAT IS TO BE MEASURED?; WHO IS TO BE MEASURED?; HOW TO MEASURE WHAT NEEDS TO BE MEASURED; IMPROVING THE MEASUREMENT PROCESS; DEVELOPING VALID AND RELIABLE MEASUREMENT INSTRUMENTS; SUMMARY; WORKSHEET; Chapter 5 Introduction to Data Collection 327 $aSOURCES OF DATATYPES OF DATA; SECONDARY DATA SOURCES; SECONDARY DATA SOURCES ON THE WORLD WIDE WEB; YOUR LOCAL LIBRARY; USES OF SECONDARY DATA; PRIMARY DATA; TYPES OF PRIMARY DATA; METHODS OF COLLECTING PRIMARY DATA; PROCEDURES OF THE COMMUNICATION METHOD; PERSONAL INTERVIEWING; TELEPHONE INTERVIEWING; MAIL SURVEYING; STRENGTHS AND WEAKNESSES OF COMMUNICATION METHODS; PROCEDURES OF THE OBSERVATION METHOD; SUMMARY; WORKSHEET; Chapter 6 Designing the Data-Gathering Instrument; GOALS OF A QUESTIONNAIRE; CLASSIFICATION OF QUESTIONS; STEPS IN DESIGNING A QUESTIONNAIRE; SUMMARY; WORKSHEET 327 $aChapter 7 Fielding the Data-Gathering InstrumentPLANNING; GUIDELINES FOR INTERVIEWERS; INTERVIEWING RELATIONSHIP; INTERVIEWING SITUATION; THE ACTUAL INTERVIEW; GENERAL RULES OF FIELDING A RESEARCH PROJECT; ERRORS IN DATA COLLECTION; TYPES OF NONSAMPLING ERRORS; SUMMARY; WORKSHEET; Chapter 8 Sampling Methods and Sample Size; WHAT IS SAMPLING?; SAMPLING DECISION MODEL; WHAT IS A "SIGNIFICANT" STATISTICALLY SIGNIFICANT DIFFERENCE?; SUMMARY; WORKSHEET; Chapter 9 Analyzing and Interpreting Data for Decisions; FROM DATA TO DECISIONS; DATA SUMMARY METHODS; CROSS-TABULATION 327 $aADVANCED ANALYTICAL TECHNIQUESSUMMARY; WORKSHEET; Chapter 10 Advanced Data Analysis; MARKETING RESEARCH AND STATISTICAL ANALYSIS; HYPOTHESIS TESTING; MEASURES OF ASSOCIATION; SUMMARY; WORKSHEET; Chapter 11 The Research Report; TYPES OF WRITTEN REPORTS; REPORT FORMAT; ORAL REPORTS; PRESENTING STATISTICAL DATA; SUMMARY; WORKSHEET; Chapter 12 Industrial and International Market Research; INDUSTRIAL MARKET RESEARCH; APPROACHING THE INDUSTRIAL MARKET RESEARCH PROJECT; INTERNATIONAL MARKET RESEARCH; SURVEY DATA-GATHERING METHODOLOGY DECISIONS; TYPES OF INTERVIEWS 327 $aTHE IMPORTANCE OF RELEVANT MARKET INFORMATION 330 $aGet the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research.The Marketing Research Gui 606 $aMarketing research 608 $aElectronic books. 615 0$aMarketing research. 676 $a658.8/3 701 $aStevens$b Robert E.$f1942-$0902197 701 $aWrenn$b Bruce$0938629 701 $aSherwood$b Philip K$0938630 701 $aRuddick$b Morris E$0938631 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910462177303321 996 $aThe marketing research guide$92115125 997 $aUNINA LEADER 07779nam 22008655 450 001 996465648403316 005 20230221103239.0 010 $a1-280-94917-1 010 $a9786610949175 010 $a3-540-72360-9 024 7 $a10.1007/978-3-540-72360-8 035 $a(CKB)1000000000478540 035 $a(EBL)3037356 035 $a(SSID)ssj0000098602 035 $a(PQKBManifestationID)11131209 035 $a(PQKBTitleCode)TC0000098602 035 $a(PQKBWorkID)10135970 035 $a(PQKB)10208124 035 $a(DE-He213)978-3-540-72360-8 035 $a(MiAaPQ)EBC3037356 035 $a(MiAaPQ)EBC6691976 035 $a(Au-PeEL)EBL6691976 035 $a(PPN)123162092 035 $a(EXLCZ)991000000000478540 100 $a20100301d2007 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvances in Grid and Pervasive Computing$b[electronic resource] $eSecond International Conference, GPC 2007, Paris, France, May 2-4, 2007, Proceedings /$fedited by Christophe Cérin, Kuan-Ching Li 205 $a1st ed. 2007. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2007. 215 $a1 online resource (774 p.) 225 1 $aTheoretical Computer Science and General Issues,$x2512-2029 ;$v4459 300 $aInternational conference proceedings. 311 $a3-540-72359-5 320 $aIncludes bibliographical references and author index. 327 $aA Grid Resource Broker with Network Bandwidth-Aware Job Scheduling for Computational Grids -- Design of PeerSum: A Summary Service for P2P Applications -- A High-Performance Virtual Storage System for Taiwan UniGrid -- Interoperable Grid PKIs Among Untrusted Domains: An Architectural Proposal -- TCMM: Hybrid Overlay Strategy for P2P Live Streaming Services -- Fault Management in P2P-MPI -- Heterogeneous Wireless Sensor Network Deployment and Topology Control Based on Irregular Sensor Model -- Multiple Cluster Merging and Multihop Transmission in Wireless Sensor Networks -- CFR: A Peer-to-Peer Collaborative File Repository System -- Optimal Deployment of Mobile Sensor Networks and Its Maintenance Strategy -- Server Placement in the Presence of Competition -- A Scalable Mechanism for Semantic Service Discovery in Multi-ontology Environment -- A Collaborative-Aware Task Balancing Delivery Model for Clusters -- An Improved Model for Predicting HPL Performance -- An Ad Hoc Approach to Achieve Collaborative Computing with Pervasive Devices -- Optimizing Server Placement for QoS Requirements in Hierarchical Grid Environments -- AHSEN ? Autonomic Healing-Based Self Management Engine for Network Management in Hybrid Networks -- Development of a GT4-Based Resource Broker Service: An Application to On-demand Weather and Marine Forecasting -- Small-World Network Inspired Trustworthy Web Service Evaluation and Management Model -- Towards Feasible and Effective Load Sharing in a Heterogeneous Computational Grid -- Meeting QoS Requirements of Mobile Computing by Dual-Level Congestion Control -- A Transaction Model for Context-Aware Applications -- A Grid-Based Remote Experiment Environment in Civil Engineering -- Mobile Ad Hoc Grid Using Trace Based Mobility Model -- Self Managing Middleware for Dynamic Grids -- Adaptive Workflow Scheduling Strategy in Service-Based Grids -- Scalable Thread Visualization for Debugging Data Races in OpenMP Programs -- MPIRace-Check: Detection of Message Races in MPI Programs -- The Modified Grid Location Service for Mobile Ad-Hoc Networks -- Authentication and Access Control Using Trust Collaboration in Pervasive Grid Environments -- Architecture-Based Autonomic Deployment of J2EE Systems in Grids -- Dynamic Workload Balancing for Collaboration Strategy in Hybrid P2P System -- Performance-Based Workload Distribution on Grid Environments -- A Visual Framework for Deploying and Managing Context-Aware Services -- Towards a Peer-To-Peer Platform for High Performance Computing -- Assessing Contention Effects on MPI_Alltoall Communications -- An Energy-Efficient Clustering Algorithm for Large-Scale Wireless Sensor Networks -- An Algorithm Testbed for the Biometrics Grid -- Task Migration in a Pervasive Multimodal Multimedia Computing System for Visually-Impaired Users -- Minimalist Object Oriented Service Discovery Protocol for Wireless Sensor Networks -- A Novel Data Grid Coherence Protocol Using Pipeline-Based Aggressive Copy Method -- A Design of Cooperation Management System to Improve Reliability in Resource Sharing Computing Environment -- A Peer-to-Peer Indexing Service for Data Grids -- A Novel Recovery Approach for Cluster Federations -- SONMAS: A Structured Overlay Network for Multidimensional Attribute Space -- Formal Specification and Implementation of an Environment for Automatic Distribution -- Dynamic Distribution for Data Storage in a P2P Network -- GRAVY: Towards Virtual File System for the Grid -- A Framework for Dynamic Deployment of Scientific Applications Based on WSRF -- Group-Based Self-organization Grid Architecture -- UR-Tree: An Efficient Index for Uncertain Data in Ubiquitous Sensor Networks -- ZebraX: A Model for Service Composition with Multiple QoS Constraints -- Middleware Support for Java Applications on Globus-Based Grids -- Component Assignment for Large Distributed Embedded Software Development -- LDFSA: A Learning-Based Dynamic Framed Slotted ALOHA for Collision Arbitration in Active RFID Systems -- Implementation of OSD Security Framework and Credential Cache -- SEMU: A Framework of Simulation Environment for Wireless Sensor Networks with Co-simulation Model -- Combining Software Agents and Grid Middleware -- A Web Service-Based Brokering Service for e-Procurement in Supply Chains -- A Thin Client Approach to Supporting Adaptive Session Mobility -- Automatic Execution of Tasks in MiPeG -- Providing Service-Oriented Abstractions for the Wireless Sensor Grid -- Bio-inspired Grid Information System with Epidemic Tuning -- Credibility Assignment in Knowledge Grid Environment -- Image Streaming and Recognition for Vehicle Location Tracking Using Mobile Devices -- Research on Planning and Deployment Platform for Wireless Sensor Networks -- Server-Side Parallel Data Reduction and Analysis -- Parallel Edge Detection on a Virtual Hexagonal Structure. 410 0$aTheoretical Computer Science and General Issues,$x2512-2029 ;$v4459 606 $aComputer science 606 $aAlgorithms 606 $aComputer networks 606 $aApplication software 606 $aElectronic digital computers?Evaluation 606 $aSoftware engineering 606 $aTheory of Computation 606 $aAlgorithms 606 $aComputer Communication Networks 606 $aComputer and Information Systems Applications 606 $aSystem Performance and Evaluation 606 $aSoftware Engineering 615 0$aComputer science. 615 0$aAlgorithms. 615 0$aComputer networks. 615 0$aApplication software. 615 0$aElectronic digital computers?Evaluation. 615 0$aSoftware engineering. 615 14$aTheory of Computation. 615 24$aAlgorithms. 615 24$aComputer Communication Networks. 615 24$aComputer and Information Systems Applications. 615 24$aSystem Performance and Evaluation. 615 24$aSoftware Engineering. 676 $a004 702 $aCe?rin$b Christophe 702 $aLi$b Kuan-Ching 712 12$aGPC (Conference) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996465648403316 996 $aAdvances in Grid and Pervasive Computing$9772312 997 $aUNISA