LEADER 02623nam 22004935 450 001 996463250503316 005 20230718191134.0 024 7 $a10.1515/9783110625660 035 $a(CKB)4920000000094018 035 $a(DE-B1597)502094 035 $a(OCoLC)1105803687 035 $a(DE-B1597)9783110625660 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/42427 035 $a(EXLCZ)994920000000094018 100 $a20210225h20182018 fg 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBrand Postcolonial $e'Third World' Texts and the Global /$fPramod K. Nayar 210 $cDe Gruyter$d2019 210 1$aWarsaw ;$aBerlin :$cDe Gruyter Open Poland,$d[2021] 210 4$dİ2018 215 $a1 online resource (150 p.) 311 $a3-11-062566-0 327 $tFrontmatter --$tContents --$tAcknowledgements --$t1 Introduction: The Postcolonial in/as the Global --$t2 The Postcolonial Exotic: The Cult of Authenticity --$t3 Re-Orientalism: The Indigene and the Subaltern --$t4 Thirdworldism: The Transnational Literary-Ethnic Chic --$t5 Postcolonial Texts: Towards a New Humanism --$t6 Conclusion --$tBibliography --$tIndex 330 $aThe postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption. 606 $aLanguages and literature of Eastern Asia, Africa, Oceania 606 $aPostcolonialism in literature 606 $aPostcolonialism 606 $aLITERARY COLLECTIONS / General$2bisacsh 610 $aPostcolonial, globalization, literature. 615 0$aLanguages and literature of Eastern Asia, Africa, Oceania. 615 0$aPostcolonialism in literature. 615 0$aPostcolonialism. 615 7$aLITERARY COLLECTIONS / General. 700 $aNayar$b Pramod K.$4aut$4http://id.loc.gov/vocabulary/relators/aut$0627133 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a996463250503316 996 $aBrand Postcolonial$92838134 997 $aUNISA