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010   $a3-8394-5509-X
024 3 $a9783839455098
035   $a(CKB)5590000000486990
035   $a(transcript Verlag)9783839455098
035   $a(DE-B1597)576110
035   $a(DE-B1597)9783839455098
035   $a(EXLCZ)995590000000486990
100   $a20220221d2021      uy             0
101 0 $aeng
135   $aurnnunnnannuu
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aExternal Communication in Social Media During Asymmetric Conflicts $eA Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine$fBernd Hirschberger
205   $a1st ed.
210   $aBielefeld$ctranscript Verlag$d2021
215   $a1 online resource (312 p.)$c46 SW-Abbildungen
225 0 $aEdition Politik$v108
311   $a3-8376-5509-1 
327   $tFrontmatter --$tContents --$t1. Introduction --$t2. Conceptualization --$t3. Theory - Explaining the selection of strategies of external communication --$t4. Case selection, research design & methodology --$tEmpirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --$t5. Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine --$tEmpirics II - The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine --$t6. Empirics II - Interests --$t7. Empirics II - Opportunities --$t8. Empirics II - Crisis communication and alternative explanations --$t9. Conclusions --$t10. Literature and sources
330   $aSocial media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
606   $aSocial Media; Asymmetric Conflicts; Public Diplomacy; Israel and Palestine; Underdog Effect; Strategic Communication Shaming; Branding; Blaming and Credit Claiming; Contextual Strategic Constructivism; Politics; Language; Media; Conflict Studies; Political Science;
606   $aInformation asymmetry
606   $aSocial media and society
606   $aSocial media$xInfluence
606   $aSocial media$xPolitical aspects$zArab countries
606   $aMass media and public opinion
606   $aCommunication$xSocial aspects
606   $aArab-Israeli conflict$xPublic opinion
610   $aConflict Studies.
610   $aContextual Strategic Constructivism.
610   $aPublic Diplomacy.
610   $aStrategic Communication Shaming.
610   $aUnderdog Effect.
615  4$aSocial Media; Asymmetric Conflicts; Public Diplomacy; Israel and Palestine; Underdog Effect; Strategic Communication Shaming; Branding; Blaming and Credit Claiming; Contextual Strategic Constructivism; Politics; Language; Media; Conflict Studies; Political Science;
615  0$aInformation asymmetry.
615  0$aSocial media and society.
615  0$aSocial media$xInfluence
615  0$aSocial media$xPolitical aspects
615  0$aMass media and public opinion.
615  0$aCommunication$xSocial aspects.
615  0$aArab-Israeli conflict$xPublic opinion.
700   $aHirschberger$b Bernd$pLudwig-Maximilians-Universita?t Mu?nchen, Deutschland$4aut$01204765
712 02$aTranscript (Firm)$4fnd$4http://id.loc.gov/vocabulary/relators/fnd
712 02$aOpen Library 2021 (Politik)$4fnd$4http://id.loc.gov/vocabulary/relators/fnd
801  0$btranscript Verlag
801  1$btranscript Verlag
906   $aBOOK
912   $a996435448003316
996   $aExternal Communication in Social Media During Asymmetric Conflicts$92780480
997   $aUNISA