LEADER 00820nam0 22002653i 450 001 996427144903316 005 20210720124933.0 100 $a19930318d1964----||||0itac50 ba 101 $aspa 102 $aAR 105 $aa 001 200 1 $aGenio y figura de Jorge Luis Borges$fAlicia Jurado 210 1 $aBuenos Aires$cUniversitaria de Buenos Aires$d1964 215 $a189 p.$cill.$d18 cm 225 2 $aBiblioteca de America$iColeccion genyo y figura$v2 410 0$12001$aBiblioteca de America$iColeccion genyo y figura$v2 676 $a860.9982 700 1$aJURADO,$bAlicia$0821590 801 0$aIT$bcba$gREICAT 912 $a996427144903316 951 $aVI.7.B. 1633$b06587 ISLA$cVI.7.$d542904 959 $aBK 969 $aISLA 996 $aGenio y figura de Jorge Luis Borges$91829546 997 $aUNISA LEADER 03698nam 2200625 a 450 001 996426337903316 005 20200520144314.0 010 $a0-12-415792-0 035 $a(CKB)2660000000011067 035 $a(EBL)1204543 035 $a(OCoLC)846492855 035 $a(SSID)ssj0000887807 035 $a(PQKBManifestationID)11550527 035 $a(PQKBTitleCode)TC0000887807 035 $a(PQKBWorkID)10841659 035 $a(PQKB)10023267 035 $a(MiAaPQ)EBC1204543 035 $a(CaSebORM)9780124157811 035 $a(PPN)176626476 035 $a(Au-PeEL)EBL1204543 035 $a(CaPaEBR)ebr10713307 035 $a(CaONFJC)MIL493464 035 $a(EXLCZ)992660000000011067 100 $a20130605d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMeasuring the user experience$b[electronic resource]$ecollecting, analyzing, and presenting usability metrics /$fWilliam Albert, Thomas Tullis 205 $a2nd ed. 210 $aAmsterdam, Netherlands $cElsevier$dc2013 215 $a1 online resource 300 $aDescription based upon print version of record. 311 $a1-299-62214-3 311 $a0-12-415781-5 320 $aIncludes bibliographical references and index. 330 $aMeasuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. 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