LEADER 03698nam 2200625 a 450 001 996426337903316 005 20200520144314.0 010 $a0-12-415792-0 035 $a(CKB)2660000000011067 035 $a(EBL)1204543 035 $a(OCoLC)846492855 035 $a(SSID)ssj0000887807 035 $a(PQKBManifestationID)11550527 035 $a(PQKBTitleCode)TC0000887807 035 $a(PQKBWorkID)10841659 035 $a(PQKB)10023267 035 $a(MiAaPQ)EBC1204543 035 $a(CaSebORM)9780124157811 035 $a(PPN)176626476 035 $a(Au-PeEL)EBL1204543 035 $a(CaPaEBR)ebr10713307 035 $a(CaONFJC)MIL493464 035 $a(EXLCZ)992660000000011067 100 $a20130605d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMeasuring the user experience$b[electronic resource]$ecollecting, analyzing, and presenting usability metrics /$fWilliam Albert, Thomas Tullis 205 $a2nd ed. 210 $aAmsterdam, Netherlands $cElsevier$dc2013 215 $a1 online resource 300 $aDescription based upon print version of record. 311 $a1-299-62214-3 311 $a0-12-415781-5 320 $aIncludes bibliographical references and index. 330 $aMeasuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience 606 $aUser interfaces (Computer systems) 606 $aUser interfaces (Computer systems)$xMeasurement 606 $aMeasurement 606 $aTechnology assessment 608 $aElectronic books. 615 0$aUser interfaces (Computer systems) 615 0$aUser interfaces (Computer systems)$xMeasurement. 615 0$aMeasurement. 615 0$aTechnology assessment. 676 $a005.4/37 700 $aTullis$b Tom$g(Thomas)$0906418 701 $aAlbert$b Bill$g(William)$0508961 801 0$bMiAaPQ 906 $aBOOK 912 $a996426337903316 996 $aMeasuring the user experience$92027025 997 $aUNISA LEADER 05174nam 2200541 450 001 9910820709003321 005 20230207144228.0 010 $a1-119-07179-8 010 $a1-119-07161-5 035 $a(CKB)3790000000544767 035 $a(Au-PeEL)EBL5215307 035 $a(CaPaEBR)ebr11495963 035 $a(OCoLC)1003490079 035 $a(CaSebORM)9781119071600 035 $a(MiAaPQ)EBC5215307 035 $a(EXLCZ)993790000000544767 100 $a20180205h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aStrategic planning for public and nonprofit organizations $ea guide to strengthening and sustaining organizational achievement /$fJohn M. Bryson 205 $aFifth edition. 210 1$aHoboken, New Jersey :$cWiley,$d2018. 210 4$d©2018 215 $a1 online resource (507 pages) $cillustrations 300 $aRevised edition of the author's Strategic planning for public and nonprofit organizations, c2001. 311 $a1-119-07160-7 320 $aIncludes bibliographical references and indexes. 327 $aTABLE OF CONTENTS -- LIST OF FIGURES AND EXHIBITS -- PREFACE -- ACKNOWLEDGMENTS FOR THE FIFTH EDITION -- THE AUTHOR -- PART ONE: UNDERSTANDING THE DYNAMICS OF STRATEGIC PLANNING: CHAPTER ONE: Why Strategic Planning Is More Important Than Ever -- CHAPTER TWO: The Strategy Change Cycle: An Effective Strategic Planning and Management Approach for Public and Nonprofit Organizations -- PART TWO: KEY STEPS IN THINKING, ACTING, AND LEARNING STRATEGICALLY: CHAPTER THREE: Initiating and Agreeing on a Strategic Planning Process -- CHAPTER FOUR: Clarifying Organizational Mandates and Mission -- CHAPTER FIVE: Assessing the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges -- CHAPTER SIX: Identifying Strategic Issues Facing the Organization -- CHAPTER SEVEN: Formulating and Adopting Strategies and Plans to Manage the Issues -- CHAPTER EIGHT: Establishing an Effective Organizational Vision for the Future -- CHAPTER NINE: Implementing Strategies and Plans Successfully -- CHAPTER TEN: Reassessing and Revising Strategies and Plans -- PART THREE: MANAGING THE PROCESS AND GETTING STARTED WITH STRATEGIC PLANNING: CHAPTER ELEVEN: Leadership Roles in Making Strategic Planning Work -- CHAPTER TWELVE: Getting Started with Strategic Planning -- RESOURCES: RESOURCE A: A Guide to Stakeholder Identification and Analysis Techniques -- RESOURCE B: Using Information and Communications Technology (ICT) and Social Media in the Strategic Planning Process -- REFERENCES -- NAME INDEX -- SUBJECT INDEX -- END USER LICENSE AGREEMENT 330 $aThe essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content. Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy. Discover an effective approach to the strategic planning process Identify issues, establish a vision, clarify mandates, and implement plans Manage the process with continual learning and revising Link unique assets and abilities to better accomplish the central mission Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today. 606 $aStrategic planning 606 $aNonprofit organizations$xManagement 606 $aPublic administration 615 0$aStrategic planning. 615 0$aNonprofit organizations$xManagement. 615 0$aPublic administration. 676 $a658.4012 686 $aBUS074000$2bisacsh 700 $aBryson$b John M$g(John Moore),$f1947-$0116746 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820709003321 996 $aStrategic planning for public and nonprofit organizations$9415389 997 $aUNINA