LEADER 04252nam 22005535 450 001 996418202703316 005 20200703174828.0 010 $a3-030-39254-6 024 7 $a10.1007/978-3-030-39254-3 035 $a(CKB)5300000000003458 035 $a(DE-He213)978-3-030-39254-3 035 $a(MiAaPQ)EBC6126431 035 $a(PPN)243227388 035 $a(EXLCZ)995300000000003458 100 $a20200302d2020 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aExcel 2019 for Advertising Statistics$b[electronic resource] $eA Guide to Solving Practical Problems /$fby Thomas J. Quirk, Eric Rhiney 205 $a2nd ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (XIX, 254 p. 171 illus., 167 illus. in color.) 225 1 $aExcel for Statistics,$x2570-4605 311 $a3-030-39253-8 327 $aPreface -- Acknowledgements -- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2Random Number Generator -- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- One-Group t-Test for the Mean -- 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- 6 Correlation and Simple Linear Regression -- 7 Multiple Correlation and Multiple Regression -- 8 One-Way Analysis of Variance (ANOVA) -- Appendix A: Answers to End-of-Chapter Practice Problems -- Appendix B: Practice Test -- Appendix C: Answers to Practice Test -- Appendix D: Statistical Formulas -- Appendix E: t-table -- Index. 330 $aNewly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics. Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel?s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout. 410 0$aExcel for Statistics,$x2570-4605 606 $aStatistics  606 $aMarketing 606 $aStatistics for Business, Management, Economics, Finance, Insurance$3https://scigraph.springernature.com/ontologies/product-market-codes/S17010 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aStatistics for Social Sciences, Humanities, Law$3https://scigraph.springernature.com/ontologies/product-market-codes/S17040 615 0$aStatistics . 615 0$aMarketing. 615 14$aStatistics for Business, Management, Economics, Finance, Insurance. 615 24$aMarketing. 615 24$aStatistics for Social Sciences, Humanities, Law. 676 $a005.369 700 $aQuirk$b Thomas J$4aut$4http://id.loc.gov/vocabulary/relators/aut$0721655 702 $aRhiney$b Eric$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996418202703316 996 $aExcel 2019 for Advertising Statistics$92291631 997 $aUNISA