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010   $a3-030-49720-8
024 7 $a10.1007/978-3-030-49720-0
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035   $a(DE-He213)978-3-030-49720-0
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100   $a20210416d2020      uy             0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPython for marketing research and analytics /$fJason S. Schwarz, Chris Chapman and Elea McDonnell Feit
205   $a1st ed. 2020.
210  1$aCham, Switzerland :$cSpringer,$d[2020]
210  4$d©2020
215   $a1 online resource (XI, 272 p. 90 illus., 79 illus. in color.)
311   $a3-030-49719-4 
320   $aIncludes bibliographical references and index.
327   $aPart I: Basics of Python -- Chapter 1: Welcome to Python -- Chapter 2: The Python Language -- Part II Fundamentals of Data Analysis -- Chapter 3: Describing Data -- Chapter 4: Relationships Between Continuous Variables -- Chapter 5: Comparing Groups: Tables and Visualizations -- Chapter 6: Comparing Groups: Statistical Tests -- Chapter 7: Identifying Drivers of Outcomes: Linear Models -- Chapter 8: Additional Linear Modeling Topics -- Part III Advanced data analysis -- Chapter 9: Reducing Data Complexity -- Chapter 10: Segmentation: Unsupervised Clustering Methods for Exploring Subpopulations -- Chapter 11: Classification: Assigning observations to known categories -- Chapter 12: Conclusion -- Index.
330   $aThis book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics. .
606   $aPython (Computer program language)
606   $aMarketing research$vComputer programs
606   $aR (Computer program language)
615  0$aPython (Computer program language)
615  0$aMarketing research
615  0$aR (Computer program language).
676   $a519.5
700   $aSchwarz$b Jason S.$01065735
702   $aFeit$b Elea McDonnell
702   $aChapman$b Chris
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bUtOrBLW
906   $aBOOK
912   $a996418198303316
996   $aPython for marketing research and analytics$92547738
997   $aUNISA