LEADER 04102nam 22006375 450 001 996418164103316 005 20200702032852.0 010 $a3-030-33212-8 024 7 $a10.1007/978-3-030-33212-9 035 $a(CKB)4100000010473940 035 $a(DE-He213)978-3-030-33212-9 035 $a(MiAaPQ)EBC6120118 035 $a(PPN)242980597 035 $a(EXLCZ)994100000010473940 100 $a20200222d2020 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunicating Space Exploration $b[electronic resource] $eChallenges, State of the Art and Future Trends /$fby Fulvio Drigani 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020. 215 $a1 online resource (XV, 114 p. 49 illus., 43 illus. in color.) 225 1 $aSpace and Society,$x2199-3882 311 $a3-030-33211-X 327 $aWhat this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication. 330 $aThis book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders ? decision makers, media, opinion leaders, the scientific community, and industry ? is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators. 410 0$aSpace and Society,$x2199-3882 606 $aSpace sciences 606 $aCommunication 606 $aPublic relations 606 $aInternet marketing 606 $aSpace Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics)$3https://scigraph.springernature.com/ontologies/product-market-codes/P22030 606 $aCommunication Studies$3https://scigraph.springernature.com/ontologies/product-market-codes/X28000 606 $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010 606 $aCorporate Communication/Public Relations$3https://scigraph.springernature.com/ontologies/product-market-codes/513040 606 $aOnline Marketing/Social Media$3https://scigraph.springernature.com/ontologies/product-market-codes/513010 615 0$aSpace sciences. 615 0$aCommunication. 615 0$aPublic relations. 615 0$aInternet marketing. 615 14$aSpace Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics). 615 24$aCommunication Studies. 615 24$aMedia and Communication. 615 24$aCorporate Communication/Public Relations. 615 24$aOnline Marketing/Social Media. 676 $a629.4743 700 $aDrigani$b Fulvio$4aut$4http://id.loc.gov/vocabulary/relators/aut$0841970 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996418164103316 996 $aCommunicating Space Exploration$92111531 997 $aUNISA