LEADER 03514nam 2200685Ia 450 001 9910453786703321 005 20200520144314.0 010 $a1-134-07669-X 010 $a1-281-90131-8 010 $a9786611901318 010 $a0-203-88708-5 035 $a(CKB)1000000000579654 035 $a(EBL)369082 035 $a(OCoLC)437236636 035 $a(SSID)ssj0000155850 035 $a(PQKBManifestationID)11151549 035 $a(PQKBTitleCode)TC0000155850 035 $a(PQKBWorkID)10113467 035 $a(PQKB)11351955 035 $a(MiAaPQ)EBC369082 035 $a(Au-PeEL)EBL369082 035 $a(CaPaEBR)ebr10267203 035 $a(CaONFJC)MIL190131 035 $a(EXLCZ)991000000000579654 100 $a20080527d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aFlagship marketing$b[electronic resource] /$fedited by Tony Kent and Reva Brown 210 $aAbingdon, Oxon ;$aNew York, NY $cRoutledge$d2008 215 $a1 online resource (241 p.) 225 1 $aRoutledge Advances in Management and Business Studies ;$vv.v. 39 300 $aDescription based upon print version of record. 311 $a0-415-81211-9 311 $a0-415-43602-8 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna 327 $a9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index 330 $aFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an 410 0$aRoutledge Advances in Management and Business Studies 606 $aFlagship stores$xMarketing 606 $aBranding (Marketing) 606 $aPlace marketing 608 $aElectronic books. 615 0$aFlagship stores$xMarketing. 615 0$aBranding (Marketing) 615 0$aPlace marketing. 676 $a658.8/2 676 $a658.82 701 $aKent$b Tony$g(A. E.)$0952159 701 $aBrown$b Reva Berman$f1939-$0952160 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453786703321 996 $aFlagship marketing$92152553 997 $aUNINA LEADER 01579nam 2200397Ia 450 001 996397308603316 005 20221108020203.0 035 $a(CKB)4940000000062527 035 $a(EEBO)2240866286 035 $a(OCoLC)51784616 035 $a(EXLCZ)994940000000062527 100 $a20030304d1699 uy 0 101 0 $aeng 135 $aurbn||||a|bb| 200 14$aThe great concern: or, A serious warning to a timely and thorough preparation for death$b[electronic resource] $ewith helps and directions in order thereunto. /$fby Edward Pearse. Recommended as proper to be given at funerals 205 $aThe twentieth ed. 210 $aLondon $cPrinted for J. Robinson ... and B. Aylmer ...$d1699 215 $a[9], 183 p 300 $aTitle page enclosed in mourning border. 300 $aImperfect: stained, dark with loss of text. 300 $aContains: Mr. Pearse's last letter to his flock, p. 178-183. 300 $aReproduction of original in: National Library of Scotland. 330 $aeebo-0097 606 $aDeath$xReligious aspects$xChristianity$vEarly works to 1800 606 $aFuture life$vEarly works to 1800 606 $aFuneral sermons$vEarly works to 1800 615 0$aDeath$xReligious aspects$xChristianity 615 0$aFuture life 615 0$aFuneral sermons 700 $aPearse$b Edward$f1633?-1674?$01004889 801 0$bEAE 801 1$bEAE 906 $aBOOK 912 $a996397308603316 996 $aThe great concern; or, A serious warning to a timely and thorough preparation for death$92309032 997 $aUNISA