LEADER 01811nam 2200433 n 450 001 996395531203316 005 20200824120714.0 035 $a(CKB)3810000000014120 035 $a(EEBO)2240928922 035 $a(UnM)ocm99892329e 035 $a(UnM)99892329 035 $a(EXLCZ)993810000000014120 100 $a19921124d1591 uy 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aBibliothecae Hispanicae$hPars altera$b[electronic resource] $eContaining a grammar; with a dictionarie in Spanish, English, and Latine; gathered out of diuers good authors: very profitable for the studious of the Spanish toong. /$fBy Richard Percyuall Gent. Enlarged with the Latine by the aduise and conference of Master Thomas Doyley Doctor in Physicke 210 $a[London] $cImprinted at London by Iohn Iackson, for Richard Watkins.$d1591 215 $a[1]+ p 300 $aFragment: title page to part 2 only. 300 $aReproduction of original in the British Library. 330 $aeebo-0018 606 $aSpanish language$yClassical period, 1500-1700$vEarly works to 1800 606 $aSpanish language$xGrammar$vEarly works to 1800 606 $aSpanish language$xDictionaries$xEnglish$vEarly works to 1800 606 $aSpanish language$xDictionaries$xLatin$vEarly works to 1800 615 0$aSpanish language 615 0$aSpanish language$xGrammar 615 0$aSpanish language$xDictionaries$xEnglish 615 0$aSpanish language$xDictionaries$xLatin 700 $aPerceval$b Richard$f1550-1620.$01007659 701 $aD'Oylie$b Thomas$fca. 1548-1603.$01012446 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bCu-RivES 906 $aBOOK 912 $a996395531203316 996 $aBibliothecae Hispanicae$92350823 997 $aUNISA LEADER 03878nam 22008415 450 001 9910254663203321 005 20220115032515.0 010 $a9781137586605 010 $a1137586605 024 7 $a10.1057/9781137586605 035 $a(CKB)3710000000631172 035 $a(SSID)ssj0001646647 035 $a(PQKBManifestationID)16417752 035 $a(PQKBTitleCode)TC0001646647 035 $a(PQKBWorkID)12298362 035 $a(PQKB)10627501 035 $a(DE-He213)978-1-137-58660-5 035 $a(MiAaPQ)EBC4719891 035 $a(PPN)228321832 035 $a(Perlego)3494490 035 $a(EXLCZ)993710000000631172 100 $a20160305d2016 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising in the Aging Society $eUnderstanding Representations, Practitioners, and Consumers in Japan /$fby Florian Kohlbacher, Michael Prieler 205 $a1st ed. 2016. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016. 215 $a1 online resource (XXIII, 155 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780230293397 311 08$a0230293395 311 08$a9781349592913 311 08$a1349592919 320 $aIncludes bibliographical references and index. 330 $aPopulation aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively. 606 $aMarketing 606 $aInternational economic relations 606 $aIndustrial procurement 606 $aInternational business enterprises 606 $aStrategic planning 606 $aLeadership 606 $aMarketing research 606 $aBusiness intelligence 606 $aMarketing 606 $aInternational Economics 606 $aProcurement 606 $aInternational Business 606 $aBusiness Strategy and Leadership 606 $aMarket Research and Competitive Intelligence 615 0$aMarketing. 615 0$aInternational economic relations. 615 0$aIndustrial procurement. 615 0$aInternational business enterprises. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 14$aMarketing. 615 24$aInternational Economics. 615 24$aProcurement. 615 24$aInternational Business. 615 24$aBusiness Strategy and Leadership. 615 24$aMarket Research and Competitive Intelligence. 676 $a659.1/042 700 $aKohlbacher$b Florian$4aut$4http://id.loc.gov/vocabulary/relators/aut$0868678 702 $aPrieler$b Michael$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910254663203321 996 $aAdvertising in the Aging Society$91939170 997 $aUNINA