LEADER 03316nam 2200649Ia 450 001 9910451314503321 005 20200520144314.0 010 $a1-281-28513-7 010 $a9786611285135 010 $a0-470-28208-8 035 $a(CKB)1000000000406998 035 $a(EBL)335778 035 $a(OCoLC)611583349 035 $a(SSID)ssj0000096471 035 $a(PQKBManifestationID)11127275 035 $a(PQKBTitleCode)TC0000096471 035 $a(PQKBWorkID)10082536 035 $a(PQKB)10434624 035 $a(MiAaPQ)EBC335778 035 $a(Au-PeEL)EBL335778 035 $a(CaPaEBR)ebr10296407 035 $a(CaONFJC)MIL128513 035 $a(EXLCZ)991000000000406998 100 $a20070927d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAccidental branding$b[electronic resource] $ehow ordinary people build extraordinary brands /$fDavid Vinjamuri 210 $aHoboken, NJ $cJohn Wiley & Sons, Inc.$dc2008 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-16506-5 320 $aIncludes bibliographical references and index. 327 $aACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR) 327 $aTHE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index 330 $aEvery year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven ""accidental"" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. 606 $aBranding (Marketing)$zUnited States$vCase studies 606 $aEntrepreneurship$zUnited States$vCase studies 606 $aSerendipity$zUnited States$vCase studies 606 $aBusinesspeople$zUnited States$vBiography 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aEntrepreneurship 615 0$aSerendipity 615 0$aBusinesspeople 676 $a658.8/27 676 $a658.827 700 $aVinjamuri$b David$f1964-$0925558 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451314503321 996 $aAccidental branding$92078187 997 $aUNINA LEADER 01909nam 2200433 n 450 001 996386995403316 005 20200824121349.0 035 $a(CKB)1000000000612667 035 $a(EEBO)2248557649 035 $a(UnM)ocm99891833e 035 $a(UnM)99891833 035 $a(EXLCZ)991000000000612667 100 $a19920130d1586 uy 101 0 $aeng 135 $aurbn||||a|bb| 200 12$aA proper new sonet declaring the lamentation [of Beckles in] Suffolke$b[electronic resource] $ewhich was in the great winde vpon S. Andrewes eue last, past most pittifully burned with fire, to the losse by estimation of twentie thousande pound and vpwarde, and to the number of four score dwelling houses. 1586. To Wilsons tune 210 $aAt London, $cImprinted by Robert Robinson for Nicholas Colm[an] [sic] of Norwich, dwelling in S. Andrewes Church yard$d[1586] 215 $a1 sheet ([1] p.) 300 $aSigned: T.D. [i.e. Thomas Deloney]. 300 $aDate of publication suggested by STC. 300 $aIn verse: "With sobbing sighes and trickling teares ..." 300 $aPrinted on the same sheet as STC 23259; the Trinity College. Dublin. copy is still undivided. Cf. STC. 300 $aImperfect: cropped, affecting title; missing title information from STC. 300 $aReproduction of original in the British Library. 330 $aeebo-0018 606 $aFires$zEngland$zBeccles$vPoetry$vEarly works to 1800 606 $aBallads, English$y16th century 607 $aBeccles (England)$xHistory$vPoetry$vEarly works to 1800 615 0$aFires 615 0$aBallads, English 700 $aDeloney$b Thomas$f1543?-1600.$0137560 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bCu-RivES 906 $aBOOK 912 $a996386995403316 996 $aA proper new sonet declaring the lamentation Suffolke$92346200 997 $aUNISA