LEADER 00778nam0-22002891i-450- 001 990007517860403321 005 20060102142851.0 035 $a000751786 035 $aFED01000751786 035 $a(Aleph)000751786FED01 035 $a000751786 100 $a20030814d1961----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $a<>Basso Po$eproblemi storico - linguistici$fSalvatore Barbagallo 210 $aBologna$cPonte Nuovo$d1961 215 $aIX, 159 p.$cill.$d25 cm 610 0 $aPo 700 1$aBarbagallo,$bSalvatore$0261909 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007517860403321 952 $aE-03-181$bIst.7328$fILFGE 959 $aILFGE 996 $aBasso Po$9682863 997 $aUNINA LEADER 01249nam 2200373Ia 450 001 996383911003316 005 20221108040319.0 035 $a(CKB)1000000000588058 035 $a(EEBO)2240928179 035 $a(OCoLC)12087799 035 $a(EXLCZ)991000000000588058 100 $a19850528d1685 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 14$aThe courtiers manual oracle, or, The art of prudence$b[electronic resource] /$fwritten originally in Spanish by Baltazar Gracian, and now done into English 210 $aLondon $cPrinted by M. Flesher, for Abel Swalle ...$d1685 215 $a[28], 272, [5] p 300 $aTranslation of: Oraculo manual y arte de prudencia. 300 $aAdvertisements on p. [1]-[4] at end. 300 $aReproduction of original in Yale University Library. 330 $aeebo-0198 606 $aCourts and courtiers 606 $aMaxims 615 0$aCourts and courtiers. 615 0$aMaxims. 700 $aGracia?n y Morales$b Baltasar$f1601-1658.$0423886 801 0$bEAA 801 1$bEAA 801 2$bm/c 801 2$bWaOLN 906 $aBOOK 912 $a996383911003316 996 $aThe courtiers manual oracle, or, The art of prudence$92344330 997 $aUNISA LEADER 03248oam 2200529 450 001 9910813798203321 005 20190911100039.0 010 $a1-118-23524-X 010 $a1-118-22150-8 010 $a1-283-97788-5 035 $a(OCoLC)811137328 035 $a(MiFhGG)GVRL8FQD 035 $a(EXLCZ)9924989708400041 100 $a20120920d2013 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial marketing and social change $estrategies and tools for health, well-being, and the environment /$fR. Craig Lefebvre 205 $a1st ed. 210 $aSan Francisco, Calif. $cJossey-Bass$dc2013 210 1$aSan Francisco, CA :$cJossey-Bass,$d2013. 215 $a1 online resource (xxiii, 564 pages) $cillustrations (some color) 225 0 $aGale eBooks 300 $aIncludes bibliographical references (p. [505]-540) and index 320 $aIncludes bibliographical references and index. 327 $achapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. 330 $a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. 606 $aSocial marketing 606 $aMedical care$xMarketing 606 $aHealth promotion 615 0$aSocial marketing. 615 0$aMedical care$xMarketing. 615 0$aHealth promotion. 676 $a362.1068/8 686 $a675.2$2njb/09 686 $a498$2njb/09 686 $aW 74.1$2njb/09 686 $a362.1068/8$2njb/09 700 $aLefebvre$b R. Craig$f1959-$01384939 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910813798203321 996 $aSocial marketing and social change$94093416 997 $aUNINA