LEADER 03403oam 22005774a 450 001 996379042403316 005 20210915045020.0 010 $a90-485-2919-0 024 7 $a10.1515/9789048529193 035 $a(CKB)4100000007650864 035 $a(MiAaPQ)EBC5703310 035 $a(WaSeSS)IndRDA00125501 035 $a(DE-B1597)522768 035 $a(OCoLC)1085542505 035 $a(DE-B1597)9789048529193 035 $a(MdBmJHUP)muse76635 035 $a(EXLCZ)994100000007650864 100 $a20190816d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial Media Activism$eWater as a Common Good /$fMatteo Cernison 210 1$aBaltimore, Maryland :$cProject Muse,$d2019 210 4$dİ2019 215 $a1 online resource (245 pages) 225 0 $aProtest and social movements 311 $a94-6298-006-3 320 $aIncludes bibliographical references (pages [227]-238) and index. 327 $aModels of online-related activism -- Methods for investigating online-related, large-scale campaigns on the web -- Water commons : global movements and the Italian campaign against water privatization -- The web of water : a trace on the links structure -- Patterns of online communication during the referendum campaign -- The campaign for water on Facebook : perceptions and organizational models in a real-digital space of activism -- Reinterpreting the data : new theoretical perspectives and methodological proposals. 330 $aThis book focuses on the referendums against water privatisation in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution-the increased relevance of social media platforms-affected in very different ways organisations with divergent characteristics, promoting at the same time decentralised communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists' perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism. 410 0$aProtest and social movements. 606 $aPrivatization$zItaly 606 $aWater-supply$zItaly 606 $aSocial media$xPolitical aspects 606 $aInternet and activism$zItaly 608 $aElectronic books. 610 $aSocial Media, Water Commons, Campaigning, Social Movements, Facebook, Referendums. 615 0$aPrivatization 615 0$aWater-supply 615 0$aSocial media$xPolitical aspects. 615 0$aInternet and activism 676 $a302.2/3 700 $aCernison$b Matteo$0950258 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a996379042403316 996 $aSocial Media Activism$92148548 997 $aUNISA