LEADER 03403oam 22005774a 450 001 996379042403316 005 20210915045020.0 010 $a90-485-2919-0 024 7 $a10.1515/9789048529193 035 $a(CKB)4100000007650864 035 $a(MiAaPQ)EBC5703310 035 $a(WaSeSS)IndRDA00125501 035 $a(DE-B1597)522768 035 $a(OCoLC)1085542505 035 $a(DE-B1597)9789048529193 035 $a(MdBmJHUP)muse76635 035 $a(EXLCZ)994100000007650864 100 $a20190816d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial Media Activism$eWater as a Common Good /$fMatteo Cernison 210 1$aBaltimore, Maryland :$cProject Muse,$d2019 210 4$dİ2019 215 $a1 online resource (245 pages) 225 0 $aProtest and social movements 311 $a94-6298-006-3 320 $aIncludes bibliographical references (pages [227]-238) and index. 327 $aModels of online-related activism -- Methods for investigating online-related, large-scale campaigns on the web -- Water commons : global movements and the Italian campaign against water privatization -- The web of water : a trace on the links structure -- Patterns of online communication during the referendum campaign -- The campaign for water on Facebook : perceptions and organizational models in a real-digital space of activism -- Reinterpreting the data : new theoretical perspectives and methodological proposals. 330 $aThis book focuses on the referendums against water privatisation in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution-the increased relevance of social media platforms-affected in very different ways organisations with divergent characteristics, promoting at the same time decentralised communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists' perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism. 410 0$aProtest and social movements. 606 $aPrivatization$zItaly 606 $aWater-supply$zItaly 606 $aSocial media$xPolitical aspects 606 $aInternet and activism$zItaly 608 $aElectronic books. 610 $aSocial Media, Water Commons, Campaigning, Social Movements, Facebook, Referendums. 615 0$aPrivatization 615 0$aWater-supply 615 0$aSocial media$xPolitical aspects. 615 0$aInternet and activism 676 $a302.2/3 700 $aCernison$b Matteo$0950258 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a996379042403316 996 $aSocial Media Activism$92148548 997 $aUNISA LEADER 02898nam 2200637 a 450 001 9910785470503321 005 20230721013722.0 010 $a3-8366-0825-1 035 $a(CKB)2670000000061426 035 $a(EBL)616843 035 $a(OCoLC)694343315 035 $a(SSID)ssj0000490263 035 $a(PQKBManifestationID)11344447 035 $a(PQKBTitleCode)TC0000490263 035 $a(PQKBWorkID)10467626 035 $a(PQKB)10643337 035 $a(SSID)ssj0000824870 035 $a(PQKBManifestationID)11457264 035 $a(PQKBTitleCode)TC0000824870 035 $a(PQKBWorkID)10791882 035 $a(PQKB)21520078 035 $a(MiAaPQ)EBC616843 035 $a(WaSeSS)Ind00048924 035 $a(Au-PeEL)EBL616843 035 $a(CaPaEBR)ebr10482678 035 $a(EXLCZ)992670000000061426 100 $a20110803d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReputation management in small and medium-sized enterprises$b[electronic resource] $eanalysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /$fRobert Burkhardt 210 $aHamburg $cDiplomica Verlag$d2008 215 $a1 online resource (108 p.) 225 0 $aMA-Thesis / Masterarbeit 300 $aCover title. 311 $a3-8366-5825-9 320 $aIncludes bibliographical references. 327 $aReputation Management in Small and Medium-sized Enterprises; Abstract; Preface; Table of contents; List of figures; List of tables; Abbreviations; Glossary; 1 Introduction; 2 Basic principles of Reputation Management; 3 Reputation Management in organisations; 4 Reputation Management survey; 5 Conclusions and recommendations; 6 Outlook; Bibliography 330 $aHauptbeschreibung""It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently."" (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ""five minutes"" to ruin their reputation. They are perceived in close contact with environm 606 $aBusiness ethics 606 $aConsumer confidence 606 $aSmall business 615 0$aBusiness ethics. 615 0$aConsumer confidence. 615 0$aSmall business. 676 $a658.022 700 $aBurkhardt$b Robert$0495788 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785470503321 996 $aReputation management in small and medium-sized enterprises$93841331 997 $aUNINA