LEADER 01232nam 2200361 450 001 996344240803316 005 20200604195321.0 010 $a3-8452-4189-6 035 $a(CKB)3710000000957304 035 $a(WaSeSS)IndRDA00120723 035 $a(EXLCZ)993710000000957304 100 $a20200604d2012 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aContextual brand valuation $efrom fundamental issues and analysis of the state of the art to a systematic integrated approach to brand andintellectual property (e)valuation /$fEva Riemann 210 1$aBaden-Baden, Germany :$cNomos Verlagsgesellschaft mbH,$d2012. 215 $a1 online resource (304 pages) 311 $a3-8329-7637-X 606 $aBrand name products$xLaw and legislation 606 $aTrademarks$xLaw and legislation 615 0$aBrand name products$xLaw and legislation. 615 0$aTrademarks$xLaw and legislation. 676 $a346.0488 700 $aRiemann$b Eva$0936214 801 0$bWaSeSS 801 1$bWaSeSS 906 $aBOOK 912 $a996344240803316 996 $aContextual brand valuation$92109066 997 $aUNISA