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010   $a1-280-22245-X
010   $a9786610222452
010   $a0-7494-4582-3
035   $a(CKB)1000000000033526
035   $a(EBL)256146
035   $a(OCoLC)475970952
035   $a(SSID)ssj0000278970
035   $a(PQKBManifestationID)11244565
035   $a(PQKBTitleCode)TC0000278970
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100   $a20040205d2004      uy             0
101 0 $aeng
181   $ctxt
182   $cc
183   $acr
200 14$aThe effective use of market research$b[electronic resource] $ehow to drive and focus better business decisions /$fRobin J. Birn
205   $a4th ed.
210   $aLondon ;$aSterling, VA $cKogan Page$d2004
215   $a1 online resource (242 p.)
225 1 $aMarket research in practice
300   $aDescription based upon print version of record.
311   $a0-7494-4200-X 
327   $aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
330   $aMore and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result.
410  0$aMarket research in practice series.
606   $aMarketing research
606   $aDecision making
606   $aStrategic planning
606   $aSuccess in business
615  0$aMarketing research.
615  0$aDecision making.
615  0$aStrategic planning.
615  0$aSuccess in business.
676   $a658.8/3
676   $a658.83
700   $aBirn$b Robin$0915841
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996339139103316
996   $aThe effective use of market research$92322490
997   $aUNISA