LEADER 03223nam 2200577 a 450 001 996339134403316 005 20230721032432.0 010 $a1-281-38635-9 010 $a9786611386351 010 $a0-7494-5445-8 035 $a(CKB)1000000000533945 035 $a(EBL)350661 035 $a(OCoLC)476169254 035 $a(SSID)ssj0000144567 035 $a(PQKBManifestationID)11155214 035 $a(PQKBTitleCode)TC0000144567 035 $a(PQKBWorkID)10146308 035 $a(PQKB)10069841 035 $a(MiAaPQ)EBC350661 035 $a(EXLCZ)991000000000533945 100 $a20080214d2008 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aEffective writing skills for public relations$b[electronic resource] /$fJohn Foster 205 $a4th ed. 210 $aLondon ;$aPhiladelphia $cKogan Page$d2008 215 $a1 online resource (288 p.) 225 1 $aPR in practice series 300 $aDescription based upon print version of record. 311 $a0-7494-5109-2 320 $aIncludes bibliographical references (p. 259-260) and index. 327 $aContents; About the author; Foreword; Acknowledgements; Introduction; 1 The importance of style: an overview; 2 Trouble with plurals and possessives; 3 Making your mark; 4 Down with capitalism!; 5 Clichés, jargon and other worn words; 6 Is it easy to read?; 7 Headlines: making them work; 8 Dealing with figures and abbreviations; 9 Keep it short, simple ?and plain; 10 Writing for the press; 11 Captions: how to handle them; 12 What editing is all about; 13 Skills and styles for the office; 14 Traps, snares and pitfalls; 15 Americanisms ? the differences; 16 The spoken word: pronunciation pointers 327 $a17 Principles of presentation;18 Writing for the web; 19 Tone ? the linchpin of reputation; 20 Finance matters; 21 Is it legal?; Appendix 1: English grammar ? some definitions; Appendix 2: Confusing pairs of words; Appendix 3: Glossary and jargon buster; Appendix 4: When you're lost for words; Further reading; Index; 330 $aEffective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centre 410 0$aPR in practice series. 606 $aBusiness writing$vHandbooks, manuals, etc 606 $aPublic relations$vHandbooks, manuals, etc 615 0$aBusiness writing 615 0$aPublic relations 676 $a808.0666592 676 $a808/.066659 700 $aFoster$b John$f1926-$01019270 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339134403316 996 $aEffective writing skills for public relations$92401989 997 $aUNISA