LEADER 00835nam0-22002891i-450- 001 990001829180403321 005 20021010 035 $a000182918 035 $aFED01000182918 035 $a(Aleph)000182918FED01 035 $a000182918 100 $a20021010d--------km-y0itay50------ba 101 0 $aita 200 1 $a<>questione igienica e le lotte elettorali di Sulmona$fGiuseppe Fasciani. 210 $aRoma$cTip. Bazzocchi e Casadei$d1908. 215 $a4 p.$d25 cm 610 0 $aIgiene pubblica 676 $a363.72 700 1$aFasciani,$bGiuseppe$0357718 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990001829180403321 952 $a60 DONO COMES 28/15$b38549$fFAGBC 959 $aFAGBC 996 $aQuestione igienica e le lotte elettorali di Sulmona$9411706 997 $aUNINA DB $aING01 LEADER 04690nam 2200637Ia 450 001 996339130503316 005 20200520144314.0 010 $a1-283-87364-8 010 $a0-7494-6488-7 035 $a(CKB)2550000000707570 035 $a(EBL)1098134 035 $a(OCoLC)823170163 035 $a(SSID)ssj0000787138 035 $a(PQKBManifestationID)11432866 035 $a(PQKBTitleCode)TC0000787138 035 $a(PQKBWorkID)10803653 035 $a(PQKB)10232536 035 $a(MiAaPQ)EBC1098134 035 $a(Au-PeEL)EBL1098134 035 $a(CaPaEBR)ebr10638813 035 $a(CaONFJC)MIL418614 035 $a(EXLCZ)992550000000707570 100 $a20120719d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOn message$b[electronic resource] $eprecision communication for the digital age /$fTheo Theobald 205 $a1st ed. 210 $aLondon ;$aPhiladelphia $cKogan Page$dc2013 215 $a1 online resource (200 p.) 300 $aDescription based upon print version of record. 311 $a0-7494-6487-9 327 $a04 What are we up against?The audience holds the power; Opinions can be volatile; Information overload; Technological malfunction; In short; Tip; Section Two Guiding principles: stickiness and blogging; 05 All about stickiness; How stickiness helps; Two-way (social) listening; Building an ever-ready audience; Opinions, accord and answers; Pulling the trigger; In short; Tip; Answers to exercise 5.1; 06 How to get stickier; Relevance; Universality; Solution; Feelings; Trust; In short; Tip; 07 Thoughts about blogging; What are blogs?; 1. Find out why; 2. Pull don't push 327 $a3. Consider who is responsible4. Phase your blog in; 5. Plan your time; In short; Tip; Section Three Understanding customers: personal branding, segmentation and sales principles; 08 Building a brand to deliver better messaging; How brands are built; Brand case studies; In short; Tip; 09 Segmenting an audience; Who are your prospects?; Sorting out your 'all sorts'; Simple segmentation; Complex segmentation; The future of segmentation; In short; Tip; 10 Developing relevance via marketing and sales; Applying the 'so what?' test; Try something new (test marketing); Developing a sales proposition 327 $aIn shortTip; Section Four The nuts and bolts of better writing: 'how to' guides on writing and editing; 11 Gathering content; Getting to grips with the audience; Listening skills; Be curious; Researching sources; Assimilating information; Processing content; Keep fresh; In short; Tip; 12 Developing the message; Sales versus happy traffic; Integrated communications; Managing the platforms; Planning output; Don't be cheeky!; In short; Tip; 13 How to write better copy; Revision (grammar and all that); Use spell checker; Let's write; Looking back - a review process; Getting to the point 327 $aStarting pointSimplicity; Developing themes; Pay-off; In short; Tip; 14 How to edit existing copy; The process of pre?cis; In short; Tip; Section Five Advanced technique: going global, expanding creativity, storytelling and more; 15 Crossing boundaries and going global; Finding similarity and celebrating difference; Researching your new markets; Guidance for cross-border communication; In short; Tip; 16 Expanding creative horizons; Creative writing - developing a workable strategy; Getting started; Mix things up; Cut yourself some slack; Find the right time; Record your spontaneous thoughts 327 $aReview your efforts 330 $aGone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. 606 $aBusiness communication 606 $aOnline social networks 608 $aElectronic books. 615 0$aBusiness communication. 615 0$aOnline social networks. 676 $a658.45 676 $a659.14/4 676 $a659.144 700 $aTheobald$b Theo$f1957-$01019096 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339130503316 996 $aOn message$92400596 997 $aUNISA