LEADER 00988nam2-2200325---450 001 990005855630203316 005 20220520130138.0 010 $a978-2-88474-410-2 035 $a000585563 035 $aUSA01000585563 035 $a(ALEPH)000585563USA01 035 $a000585563 100 $a20130607h2012----km-y0itay50------ba 101 $afre 102 $aCH 105 $aa---||||001yy 200 1 $a21. : <> defense du territoire$eetude de la Chora eretrienne et de ses fortifications$fSylvian Fachard 210 $aGollion$cInfolio$cEcole suisse d'archéologie en Grèce$d2012 215 $a358 p.$cill.$d30 cm 461 1$1001000333778$12001$aEretria 606 0 $aEretria$z3. sec. a.C.$2BNCF 676 $a938 700 1$aFACHARD,$bSylvian$0617216 801 0$aIT$bsalbc$gISBD 912 $a990005855630203316 951 $aXI.3.B. 579 21$b240525 L.M.$cXI.3.B.$d00293203 959 $aBK 969 $aUMA 996 $aDefense du territoire$91086146 997 $aUNISA LEADER 04889nam 2200565 450 001 996339129503316 005 20230803220632.0 010 $a0-7494-6930-7 035 $a(CKB)2550000001169777 035 $a(EBL)1581242 035 $a(OCoLC)865508881 035 $a(SSID)ssj0001081597 035 $a(PQKBManifestationID)11568364 035 $a(PQKBTitleCode)TC0001081597 035 $a(PQKBWorkID)11079143 035 $a(PQKB)11201851 035 $a(MiAaPQ)EBC1581242 035 $a(EXLCZ)992550000001169777 100 $a20131115d2014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAuto brand $ebuilding successful car brands for the future /$fAnders Parment 210 1$aLondon :$cKogan Page Limited,$d2014. 215 $a1 online resource (264 p.) 300 $aDescription based upon print version of record. 311 $a0-7494-6929-3 311 $a1-306-20511-5 320 $aIncludes bibliographical references and index. 327 $aContents; Preface; Introduction; 01 The car - fashion item or out of fashion?; How the car lost its advantage - emotional and functional rationales; Changes in societal values and the role of the car; The emergence of branded society; Aestheticization; Aestheticization of marketing channels: an extension of car makers' corporate identity programmes; Generational differences and the paradox of car image; 02 Competition, market structure and global challenges; Herd behaviour: car makers apply similar strategies; Being proactive - a sign of competitive and sustainable strategies 327 $aMarketing intelligence and driving marketsTransparency; Business overlap - competition gets tougher; Balancing traditional and emerging countries; 03 Marketing channels; Dealers will be necessary for the foreseeable future; Tensions between car makers, their national sales companies and dealers; Dealer control and channel power balance; Manufacturer-owned or franchised dealers?; Solus, dual or multi-franchising?; Competition from unauthorized actors; Model range expansion and complexity; Push and pull: a key indicator of industry health?; 04 Car buyer behaviour 327 $aBuyers being less loyal - driving forces and effectsThe shifting power balance between companies and buyers; Car buyer preferences; Country differences; 05 Car cultures; The car as a cultural expression - a global phenomenon; History of car culture; The car and other means of transport; Differences across countries; 06 Automobile brands; Auto brands are very valuable; The foundation of strong brands; Strong and weak auto brands; Weak brands - characteristics and implications; Stuck in the middle - brands with premium aspirations; How to deal with weak auto brands 327 $aBrands with a broader purpose give brand extension opportunitiesBMW; Mercedes-Benz; The Volkswagen Group; Porsche; General Motors; Volvo; Jaguar and Range Rover; Hyundai and Kia; Ford; Premium aspiration brands - a difficult position; The future of premium brands; Where has Mondeo Man gone? Premium brands going mass market; Beyond premium brands? Emerging values and consumer attitudes; The auto brand portfolio; 07 Sustainable business models; Sustainability - an absolute requirement in the future; Avoid focusing too much on customer satisfaction; Successful marketing communications 327 $aOne-stop shopping - a competitive advantage in transparent markets?Small-scale or large-scale advantages; Successful dealer business models; The car industry: a great place to work?; Translating good ideas into action: a difficult path; 08 The car in the future; Mobility in the future: sustainable and individual mobility; The self-driving car; Alternative fuels; Future purchase criteria - the broader picture; References; Index 330 $aThe car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive i 606 $aAutomobiles$xMarketing 606 $aAutomobile industry and trade 615 0$aAutomobiles$xMarketing. 615 0$aAutomobile industry and trade. 676 $a629.222068/8 700 $aParment$b Anders$f1972-$01007780 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339129503316 996 $aAuto brand$92322498 997 $aUNISA