LEADER 03715nam 2200577 450 001 996339125403316 005 20190124032617.0 010 $a0-7494-6969-2 035 $a(CKB)3710000000089498 035 $a(EBL)1658877 035 $a(SSID)ssj0001107937 035 $a(PQKBManifestationID)11700764 035 $a(PQKBTitleCode)TC0001107937 035 $a(PQKBWorkID)11086831 035 $a(PQKB)11026271 035 $a(MiAaPQ)2043173 035 $a(EXLCZ)993710000000089498 100 $a20140228h20142014 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 14$aThe best digital marketing campaigns in the world II $emastering the art of customer engagement /$fDamian Ryan 210 1$aLondon, England :$cKogan Page,$d2014. 210 4$dİ2014 215 $a1 online resource (266 p.) 300 $aIncludes index. 311 $a0-7494-6968-4 327 $aContents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos 327 $aCase Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive 327 $aCase Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index 330 $aIn the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Stu 606 $aInternet marketing$vCase studies 606 $aAdvertising campaigns$vCase studies 606 $aSocial media 606 $aMarketing$xManagement 615 0$aInternet marketing 615 0$aAdvertising campaigns 615 0$aSocial media. 615 0$aMarketing$xManagement. 676 $a658.8/72 676 $a658.872 686 $aBUS043000$aBUS090010$aBUS002000$2bisacsh 700 $aRyan$b Damian$01007784 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339125403316 996 $aThe best digital marketing campaigns in the world II$92322505 997 $aUNISA