LEADER 02849nam 2200457 450 001 9910817547503321 005 20230802050851.0 010 $a1-119-50875-4 010 $a1-119-55704-6 010 $a1-119-55705-4 035 $a(CKB)4100000007009042 035 $a(MiAaPQ)EBC5553533 035 $a(Au-PeEL)EBL5553533 035 $a(OCoLC)1057662867 035 $a(EXLCZ)994100000007009042 100 $a20181105d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEmbarrassment of product choices 1 $ehow to consume differently /$fMichel Millot 210 1$aLondon :$cISTE Ltd ;$aHoboken, NJ :$cJohn Wiley and Sons Inc,$d[2018] 210 4$d2018 215 $a1 online resource (215 pages) 225 1 $aTHEi Wiley ebooks 311 $a1-78630-311-6 327 $aPower of Words -- Temptation --Belief and Respect -- Marketing and Lies-- Pleasing, Enjoying and Being Successful -- Powers that Be -- Power of "Made in France" -- Seeing, Touching and Getting a Feel -- innovative Product of a Known Brand -- Product Already Seen -- Buying Cheap. 330 $aProduct information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product's qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website. 410 0$aTHEi Wiley ebooks. 606 $aConsumer behavior$xSocial aspects 615 0$aConsumer behavior$xSocial aspects. 676 $a306.3 700 $aMillot$b Michel$0866068 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910817547503321 996 $aEmbarrassment of product choices 1$94043636 997 $aUNINA LEADER 01554nas 2200481-a 450 001 996335786703316 005 20240413022141.0 035 $a(CKB)110978976472409 035 $a(CONSER)---73373441- 035 $a(EXLCZ)99110978976472409 100 $a20770914a19629999 --- b 101 0 $ager 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCapital 210 $a[Köln] $c[Capital Verlagsgesellschaft] 215 $a1 online resource 300 $aImprint varies: 1962, Hamburg, Gruner und Jahr Ag. 311 08$aPrint version: Capital (Cologne, Germany) 0008-5847 (DLC) 73373441 (OCoLC)3263114 531 $aCAPITAL DAS WIRTSCHAFTSMAGAZIN 531 0 $aCapital 606 $aIndustries$zGermany$vPeriodicals 606 $aEconomic history$y1945-$vPeriodicals 606 $aEconomic history$2fast$3(OCoLC)fst00901974 606 $aIndustries$2fast$3(OCoLC)fst00971852 606 $aWirtschaftszeitschrift$2stw 606 $aDeutschland$2stw 607 $aGermany$xEconomic conditions$vPeriodicals 607 $aGermany$2fast$1https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd 608 $aPeriodicals.$2fast 615 0$aIndustries 615 0$aEconomic history 615 7$aEconomic history. 615 7$aIndustries. 615 7$aWirtschaftszeitschrift. 615 7$aDeutschland. 676 $a330.943/005 906 $aJOURNAL 912 $a996335786703316 920 $aexl_impl conversion 996 $aCapital$9467311 997 $aUNISA